General Knowledge Preparation

General Knowledge often neglected, forms an important part of any MBA entrance exam. Apart from MBA entrance exams there are other exams like Civil Services, SSC, Bank PO etc. General Knowledge section comprise Static GK and Current Affairs. Under Static GK, there is political, financial, strategic, world history, geographic and other sections as well. The Current Affairs comprise of all the news in the last 2 years. Often GK proves to be the deciding factor in exams like XAT , IIFT and SNAP as students can’t clear sectional cut-off despite clearing overall cut-off. It is advised to prepare this section by playing GK games like quiz up and practice the section while playing online games rather than preparing on the one go.


Career Scope After Marketing MBA

Marketing is a field where one can get exposure to the global markets and gain knowledge about advertising, sales, marketing as well as management skills. Further we will see which are the different jobs and positions that one will be available to pursue after MBA in Marketing.

Following are the careers that one can achieve in the field of Marketing: –

Industries that offer opportunities:

  • Retail
  • Banking
  • Hospitality
  • Media
  • Information Technology (IT)
  • Information Technology Enabled Services (ITES)
  • FMCG



E-commerce Boon Or Bane.

E-commerce is the market where people can buy and sell goods on a digital platform. This enables the manufacturers to reach out to a huge customer base. It has several types such as B2C, B2B, C2B, C2C markets and e-commerce portals.

Now the main question is, whether E-commerce has benefited the market or not?

E-commerce has been a changing point for many young entrepreneurs. It has been a beneficial factor for all those who have wanted to create a mark in the business world. But it has also effected the other offline businessmen, big and small.

Following are the several points that will help us understand whether e-commerce is really a boon or bane to the current business world.



E-retail Bubble

E-retail is same as E-commerce. But they do have their own significant differences. As mentioned earlier, e-retail is an online business where one can buy and sell products. Products and services are shown with their respective specifications and information that will help in giving a personalized touch.

Companies that deal in E-retail are said to be in deep trouble as the online retail giants are facing losses. Losses in large numbers. It was found, that most of them are in the ‘bubble’ of operation and valuation cost.

The main reason behind the success is branding, transparency, updating the website, easy to use, price of the products, efficient distribution, and loyalty. These points help any e-retail company in increasing their return and profits. There are two types of E-retailers:



Big Economic Firms- The one’s you must know about

Economic firms also known as economic and financial consultancy firms. Those which help and guide companies in investing in the right way. Following are the economic firms:

  1. Berkshire Hathaway:

A Corporation that deals with several activities and gains revenue of whooping US $223.60 billion. The headquarter is located at Kiewit Plaza, Omaha, Nebraska, United States.


Donald Trump- Bright Future Of America

Donald Trump the 45th President of the United States of America was born on June 14, 1946 in Queens New York. He was a successful billionaire and a huge television personality before entering the politics. He is the supporter of the Republican Party. He was standing against Hillary Clinton for the final round of elections.

He has brought many new rules and regulations which have created a massive impact all over the world. He won the elections on November 8, 2016. Donald Trump is the first who has won without any military or government service. He is the oldest and wealthiest President.



Gold Monetisation Scheme- to help receive better returns

What is Gold Monetisation?

Gold Monetisation Scheme is the scheme where a citizen can deposit their gold in return for interest or dividend.

Why is this scheme brought into action?

Normally, people keep their gold in the bank locker which turns out to be beneficial when they sell that gold to the present higher prices but along with that they also incur bank locker charges i.e. carrying cost, it is charged for the time the gold is kept in the banks locker. This scheme helps citizens to avoid such charges and earn interest on the gold deposited.



Demonetization- For Dark Indian Future

Demonetization is a process where the current currency loses its status. The recent demonetization that took place India on 8th November 2016 was a change that brought drastic changes in all the sectors on a global level.

The launch of new 2000 and 500 rupee notes caused a real chaos in the minds of the public and in the business market. The idea behind this step was to remove black money once and for all, and to expose whoever had this black money hidden with them.

The situation that occurred in the company were extreme. Daily there would be a long queue of public depositing their old 1000 and 500 rupee notes in exchange of the new ones. There were problems when money was not available in the bank and people who have been standing in line for the whole have been disappointed.



Mission To Make India Clean-(Swachh Bharat Abhiyan)


The Swachh Bharat Abhiyan is a mission launched by the Government of India under the guidance of Prime Minister Narendra Modi. The objective of the mission is to have clean roads, cities and villages. In turn having a clean and hygienic India. Swachh Bharat Abhiyan was launched on 2nd October 2014 by the Prime Minister.

Another objective is to build community toilets to eliminate the problem of open defecation. They have also taken the initiative of monitoring the latrine use.



4 P’s of Marketing Mix (product, price, place, promotion)

The Marketing mix is a set of four decisions (product, price, place, promotion) which needs to be taken before launching any new product. Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the start of the new school year, or selling an item at a price that’s too high or too low  to attract the people you’re targeting.

Understanding the Tool