General Knowledge

General Knowledge often neglected, forms an important part of any MBA entrance exam. Apart from MBA entrance exams there are other exams like Civil Services, SSC, Bank PO etc. General Knowledge section comprise Static GK and Current Affairs. Under Static GK, there is political, financial, strategic, world history, geographic and other sections as well. The Current Affairs comprise of all the news in the last 2 years. Often GK proves to be the deciding factor in exams like XAT , IIFT and SNAP as students can’t clear sectional cut-off despite clearing overall cut-off. It is advised to prepare this section by playing GK games like quiz up and practice the section while playing online games rather than preparing on the one go.

Donald Trump- Bright Future Of America

Donald Trump the 45th President of the United States of America was born on June 14, 1946 in Queens New York. He was a successful billionaire and a huge television personality before entering the politics. He is the supporter of the Republican Party. He was standing against Hillary Clinton for the final round of elections.

He has brought many new rules and regulations which have created a massive impact all over the world. He won the elections on November 8, 2016. Donald Trump is the first who has won without any military or government service. He is the oldest and wealthiest President.

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Scheme

Gold Monetisation Scheme- to help receive better returns

What is Gold Monetisation?

Gold Monetisation Scheme is the scheme where a citizen can deposit their gold in return for interest or dividend.

Why is this scheme brought into action?

Normally, people keep their gold in the bank locker which turns out to be beneficial when they sell that gold to the present higher prices but along with that they also incur bank locker charges i.e. carrying cost, it is charged for the time the gold is kept in the banks locker. This scheme helps citizens to avoid such charges and earn interest on the gold deposited.

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demonetization

Demonetization- For Dark Indian Future

Demonetization is a process where the current currency loses its status. The recent demonetization that took place India on 8th November 2016 was a change that brought drastic changes in all the sectors on a global level.

The launch of new 2000 and 500 rupee notes caused a real chaos in the minds of the public and in the business market. The idea behind this step was to remove black money once and for all, and to expose whoever had this black money hidden with them.

The situation that occurred in the company were extreme. Daily there would be a long queue of public depositing their old 1000 and 500 rupee notes in exchange of the new ones. There were problems when money was not available in the bank and people who have been standing in line for the whole have been disappointed.

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mission

Mission To Make India Clean-(Swachh Bharat Abhiyan)

SWACHH BHARAT ABHIYAN.

The Swachh Bharat Abhiyan is a mission launched by the Government of India under the guidance of Prime Minister Narendra Modi. The objective of the mission is to have clean roads, cities and villages. In turn having a clean and hygienic India. Swachh Bharat Abhiyan was launched on 2nd October 2014 by the Prime Minister.

Another objective is to build community toilets to eliminate the problem of open defecation. They have also taken the initiative of monitoring the latrine use.

THE ONE FROM WHERE IT ALL BEGAN:

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4 P’s of Marketing Mix (product, price, place, promotion)

The Marketing mix is a set of four decisions (product, price, place, promotion) which needs to be taken before launching any new product. Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the start of the new school year, or selling an item at a price that’s too high or too low  to attract the people you’re targeting.

Understanding the Tool

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What is the Suwalki Gap? Why it could be the flash point between Russia and Nato?

It’s one of the most tranquil corners of Europe. Quiet country roads lead through pristine and unsoiled towns, glide past lakes and wind their way around virginal forests bespeckled with oak and spruce.

But defence watchers say this thin strip of land, fully within the European Union, could be a flash point of future military action between Russia and the US. A strategic affairs analyst has even raised the prospect that an emboldened Russia, intent on pushing the Washington-led NATO military alliance away from its territory, could drop a nuclear bomb on the isolated sliver of land.

Known as the ‘Suwalki Gap’, this 80 km patch of relatively flat, difficult to defend countryside, straddles Poland and Lithuania.It is the only land connection between the Baltic states of Latvia, Lithuania and Estonia — all of which are in the EU and NATO — and their European allies.

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What’s happening in UEFA Champions league?

Today, the Uefa Champion’s League semi-final draw took place at Uefa headquarters in Myon, Switzerland. For the fourth straight year, the bitter Madrid rivals have been drawn against each other. Both the teams were finalists in 2014 and 2016 and also faced one another in the 2015. The Madrid derby is a repeat of two of the last three finals, both won by Real in dramatic circumstances: they prevailed on penalties in 2016, while Atletico were moments away from winning the 2014 edition, before Real came back to claim the trophy in extra-time with the famous Sergio Ramos header in the 93rd minute. The Whites will play the first leg of the tie at home on the 2nd of May, and the return leg will take place at the Vicente Calderón on the 10th of the same month.

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Unconventional Entreprenuers Around The World

Entreprenuer, the word always gives the idea of all those hard working buinessmen or business women, who after getting relevant degrees from the top notch Bschools venture into their own businesses. While there are some successful entreprenuers  who never went to any Bschool, they are just driven by their seer passion and became a brand. Let us read about some of those unconventional entreprenuers.

1.Tucker Max

tucker-max-min

Tucker Max

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Skill

SKILL INDIA- Campaign To Train The Unskilled

Skill India was established for the reason of training the unskilled workers and giving them a secured employment. It was also launched with the objective of improving the potential of Indian workers . This has been helpful to the poor and underprivileged because they get the benefit of employment.

Approved for another four years (2016-2020) to benefit 10 million youth.

Individuals with prior learning experience or skills will also be assessed and certified under Recognition of Prior Learning (RPL). Under this Scheme, Training and Assessment fees are completely paid by the Government.

Key Components of the Scheme:

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