Gold Monetisation Scheme- To Help Receive Better Returns

What is Gold Monetisation?

Gold Monetisation Scheme is the scheme where a citizen can deposit their gold in return for interest or dividend.

Why is this scheme brought into action?

Normally, people keep their gold in the bank locker which turns out to be beneficial when they sell that gold to the present higher prices but along with that they also incur bank locker charges i.e. carrying cost, it is charged for the time the gold is kept in the banks locker. This scheme helps citizens to avoid such charges and earn interest on the gold deposited. The

The gold can be deposited in any physical form: jewelry, gold bars, coins. The gold deposited will earn interest on its weight and on the valuation of the metal. The gold that is returned is equal to its 995 fineness or in terms of Indian rupees. It depends on the choice made by the depositor. The option is given at the time of deposit.

Following are the terms involved for depositing:

The banks will accept gold deposits based on:

  • Short Term that goes on for 1-3 years’ Bank deposit and
  • Medium Term that goes on for 5-7 years’
  • Long term that goes on for 12-15 years’ Government Deposit Schemes.

Purity of Gold:

Checking the purity of gold is a very important task. To check the purity of gold is now made easier because of availability of Collection and Purity Testing Centres. The gold will be tested in front of the people and they are given the certificate regarding the same on purity and gold content. This is done once people have made sure to deposit the gold in one of the deposit schemes.


  • The monetisation scheme helps people receive interest on the gold kept in their locker, the gold can either be a broken jewelry or jewelry that is not worn by the individual can also gain interest.
  • Gold coins and bars earn interest along the appreciation of value.
  • It is secured by the bank
  • The gold can be redeemed in physical form or rupees thus giving the gold purchase an earning opportunity.
  • Earnings are not included in capital gains tax, wealth tax, and income tax. Capital gains tax will not be applied on the appreciation value or on the interest.


Resident Indians [Individuals, HUF, Trusts including Mutual Funds/Exchange Traded Funds registered under SEBI (Mutual Fund) Regulations and Companies] can make deposits under the scheme. The opening of gold deposit accounts will be subject to the same rules regarding customer identification as are applicable to any other deposit account.

What happens with Gold at the bank?

The designated banks may sell or lend the gold accepted under the short-term bank deposit to MMTC for minting India Gold Coins and to jewelers, or sell it to other designated banks participating in the scheme.

Read about:DIGITAL INDIA: Digitally Empowered Society


We can conclude that the Gold Monetisation Scheme is a useful scheme to get accurate returns on the gold deposited and help reducing unwanted charges. It also helps the citizens in increasing their savings on a long-term basis.

7 P’s of Marketing Mix

Marketing Mix 7 P’s(Process, People and Physical Evidence)

This article is a continuation of Basics of Marketing: 4 P’s
In addition to the 4 P’s in that article there are 3 are three P’s viz.:
• People
• Process
• Physical Evidence
People are related directly to the business. Research is an important element to find whether there are enough people in our Target Group that is in demand for certain types of products and services. The employees of the company are the ones who deliver the services to the customer so they are also significant to the company’s cause. This is what is called the “internal” competitive advantage. If your employees genuine. People also form the culture of the organization.
The process is mostly relevant to the service industry. India is a service economy and this P of marketing mix holds significance for us. They systems that are in place in an organization and the processes affect the execution of the service. The costs need to be minimum and the efficiency has to be maximum. Speed and cost are the two major metrics that are aligned with process. Minimize cost and maximize profits is the success mantra for the service industry.
Physical Evidence:
Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material. Even if the material is not physically printed they are still receiving a “physical product” by this definition. In the service industries, there should be physical evidence that the service was delivered. Additionally, physical evidence pertains also to how a business and it’s products are perceived in the marketplace.

Basics of Marketing: Marketing Mix- 4 P’s of Marketing

The Marketing mix is a set of four decisions which needs to be taken before launching any new product. Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the start of the new school year, or selling an item at a price that’s too high or too low  to attract the people you’re targeting.

Understanding the Tool

The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing. “Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E. J. McCarthy.

The 4Ps are:

Product (or Service).




A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements:


What does the customer want from the product Add to My Personal Learning Plan/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features you’ve missed out? Are you including costly features that the customer won’t actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide and still be sold sufficiently profitably?


Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do your competitors Add to My Personal Learning Plan do, and how can you learn from that and/or differentiate?


What is the value of the product or service to the buyer? Are there established price points Add to My Personal Learning Plan for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments Add to My Personal Learning Plan of your market? How will your price compare with your competitors?


Where and when can you get your marketing messages across to your target market? Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards? By using direct marketing mailshots? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch or subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity? The model can be used to help you decide how to take a new offer to market. It can also be used to test your existing marketing strategy Add to My Personal Learning Plan. Whether you are considering a new or existing offer, follow the steps below to help you to define and improve your marketing mix.

Start by identifying the product or service that you want to analyze. Try asking “why” and “what if” questions too, to challenge your offer. For example, ask why your target audience needs a particular feature. What if you drop your price by 5 percent? What if you offer more colors? Why sell through wholesalers rather than direct channels? What if you improve PR rather than rely on online advertising? Once you have a well-defined marketing mix, try “testing” the overall offer from the customer’s perspective, by asking customer focused questions:

Does it meet their needs? (product)

  1. Will they find it where they shop? (place)
  2. Will they consider that it’s priced favorably? (price)
  3. And will the marketing communications reach them? (promotion)

Keep on asking questions and making changes to your mix until you are satisfied that you have optimized your marketing mix, given the information and facts and figures you have available. Review your marketing mix regularly, as some elements will need to change as the product or service and its market grow, mature and adapt in an ever-changing competitive environment. Once you have a well-defined marketing mix, try “testing” the overall offer from the customer’s perspective, by asking customer focused questions:

Does it meet their needs? (product)

Will they find it where they shop? (place)

Will they consider that it’s priced favorably? (price)

And will the marketing communications reach them? (promotion)

What is The Suwalki Gap? Why it could be the flashpoint between Russia and Nato?

It’s one of the most tranquil corners of Europe. Quiet country roads lead through pristine and unsoiled towns, glide past lakes and wind their way around virginal forests bespeckled with oak and spruce.

But defence watchers say this thin strip of land, fully within the European Union, could be a flashpoint of future military action between Russia and the US.A strategic affairs analyst has even raised the prospect that an emboldened Russia, intent on pushing the Washington-led NATO military alliance away from its territory, could drop a nuclear bomb on the isolated sliver of land.

Known as the ‘Suwalki Gap’, this 80km patch of relatively flat, difficult to defend countryside, straddles Poland and Lithuania.It is the only land connection between the Baltic states of Latvia, Lithuania and Estonia — all of which are in the EU and NATO — and their European allies.

On either end of the Suwalki Gap is Putin. To the west the Russian exclave of Kaliningrad, stuffed to the gills with nuclear missiles, and to the east Moscow’s close ally Belarus. It’s a nightmare pinch point for NATO and its Baltic partners.

This gap could be easily overcome. Russia has very powerful forces stationed in Kaliningrad and with troops from Belarus it could be quickly closed. In 2015, Lieutenant General Ben Hodges, the commanding general of the US Army in Europe speculated on a scenario where Moscow shut the Gap under the cover of a military exercise. “You get thousands of Russian troops on both ends of the Suwalki Gap, so there’s a potential for them to transition from an exercise to an operation — that’s our concern.” Indeed, the area has become one of the most militarised in Europe with Russia and the US heavily armed and cheek by jowl.

Emeritus professor of strategic studies at Australian National University, Paul Dibb, said the West’s military expansion onto Moscow’s doorstep has never sat well with Russia. “Putin viewed the disintegration of the former Soviet Union as the greatest geopolitical catastrophe of last century. My view is when Russia was on its knees [following the end of the Cold War] it was provocative to expand NATO’s borders into the former Soviet stratosphere,” he said.

“The distance between the nearest NATO airfield in Estonia to St Petersburg is the same distance from Canberra to Cooma and I can tell you if we had Indonesian jets in Cooma we’d be doing something about it.” However, the biggest reason holding Russia back might not be US or European troops stationed on its borders — but the Baltic people themselves.

While there are substantial numbers of ethnic Russians in the Baltics, there are far fewer than in parts of Ukraine. “Russia would be met at best with neutral hostility and at worst protracted armed [guerilla] conflict. The Soviets experienced this in the Baltics in the 40s and 50s and they don’t want it to happen again.” That’s not to say war couldn’t happen. If NATO moved offensive rather the defensive machinery into the Baltics, or blocked sea lanes or access to Kaliningrad, Putin’s troops could mass at the Gap, daring the west to cross.

But, Prof Muraviev fears most what isn’t planned for. The accidental escalation that could come with having opposing forces so close to one another. “There’s a mutual vulnerability there, Russians feel vulnerable to NATO forces, the Baltics feel vulnerable to massive Russia. When you have mutual distrust there is an ongoing risk of a military escalation.” NATO says it’s determined to keep the Suwalki Gap open. “We are committed to the sovereignty of Lithuania, the sovereignty of Poland and all the other countries, so we will do whatever it takes to re-establish that,” Lt Gen Hodges had said in an interview.

What’s Happening in UEFA Champions League?

Today, the Uefa Champion’s League semi-final draw took place at Uefa headquarters in Myon, Switzerland. For the fourth straight year, the bitter Madrid rivals have been drawn against each other. Both the teams were finalists in 2014 and 2016 and also faced one another in the 2015. The Madrid derby is a repeat of two of the last three finals, both won by Real in dramatic circumstances: they prevailed on penalties in 2016, while Atletico were moments away from winning the 2014 edition, before Real came back to claim the trophy in extra-time with the famous Sergio Ramos header in the 93rd minute. The Whites will play the first leg of the tie at home on the 2nd of May, and the return leg will take place at the Vicente Calderón on the 10th of the same month.
Read Madrid have made it to the semi-final at the cost of Bayern Munich in an aggregate victory of 6-3 with Cristiano Ronaldo scoring a hat-trick in the return leg when Real Madrid needed it the most. Ronaldo had gone on the biggest goal drought of his career in the Champions League before the tie with Bayern Munich where he scored five over the two legs. The second leg was marred with controversial refereeing but none of that matters to Real Madrid who made it to the semi-final for record 7th time in a row.
Atletico Madrid qualified for the semi-finals by overcoming Leicester (1-0 in the first leg and 1-1 in England), having previously seen off Bayer Leverkusen in the last-sixteen. In the group stages, they finished top of the pile, getting the better of Bayern Munich, PSV and Rostov. With 5 goals so far, Griezmann is their leading scorer in the competition.
In the other draw it would be Monaco vs. Juventus. Monaco and Juve have faced each other at this stage of the competition before, in 1998. Monaco won the first leg 3-2, with Thierry Henry scoring one of the goals for the French side, but Juve came back to win the second leg 4-1, thanks to an Alessandro del Piero hat-trick, thus securing their passage to the final 6-4 on aggregate. The first legs will be played on May 2/3, with the second scheduled for May 9/10.


SKILL INDIA- Campaign To Train The Unskilled

Skill India was established for the reason of training the unskilled workers and giving them a secured employment. It was also launched with the objective of improving the potential of Indian workers . This has been helpful to the poor and underprivileged because they get the benefit of employment.

Approved for another four years (2016-2020) to benefit 10 million youth.

Individuals with prior learning experience or skills will also be assessed and certified under Recognition of Prior Learning (RPL). Under this Scheme, Training and Assessment fees are completely paid by the Government.

Key Components of the Scheme:

  • Short Term Training:

The Short-Term Training is expected to benefit candidates of Indian nationality who are either school/college dropouts or unemployed. Duration of the training varies per job role, ranging between 150 and 300 hours. Upon successful completion of their assessment, candidates shall be provided placement assistance by Training Partners (TPs). The entire training and assessment fees are paid by the Government.

  • Recognition of Prior Learning:

Individuals with prior learning experience or skills shall be assessed and certified under the Recognition of Prior Learning (RPL) component of the Scheme. RPL aims to align the competencies of the unregulated workforce of the country

  • Special Project:

 Special Projects are projects that require some deviation from the terms and conditions of Short Term Training under Skill India for any stakeholder.

  • Kaushal and Rozgar Mela:

Social and community mobilization is extremely critical for the success of Skill India. Active participation of the community ensures transparency and accountability, and helps in leveraging the cumulative knowledge of the community for better functioning.

  • Placement Guidelines:

They make sure that the knowledge and skill learned by the workforce is put in use by creating employment opportunities and demands in the market. Efforts are made to provide placement opportunities to candidates, trained and certified under the Scheme.


  • Monitoring Guidelines :

It is seen to it that ambitious standards of quality are maintained and Inspection Agencies shall use various methodologies, such as self-audit reporting, call validations, surprise visits, and monitoring through the Skills Development Management System (SDMS). These methodologies shall be enhanced with the engagement of latest technologies.


The scheme will be implemented through the National Skill Development Corporation (NSDC).

Hike: The Indian Unicorn of Messaging Apps, Ventures Into Payments Platforms

Hike likely to roll out payments platform before Whatsapp

Hike Messenger is set to launch a payments mechanism on its app that will be linked to the government-backed unified payments interface (UPI), a move that can make the messaging app the first in India to have the capability ahead of peers such as WhatsApp.  Hike messenger is yet to make money. It will only start making money by 2018, perhaps 2020 as stated by its founder Kavin Bharti Mittal. The 28-year old is sun of Sunil Bharti Mittal, the founder of Bharti Airtel.

The home-bred messaging app, which raised $175 million last year from Tencent and Foxconn, valuing the company at $1.4 billion, may launch peer-to-peer payments within the app and provide a platform for making digital transactions such as recharges for mobile phone subscriptions, people aware of the company’s plans.

The app is holding talks with an Indian bank to support the back end of the payments service, it will look at integrating payments into the app and making the messenger a platform for making purchases from the app, a model which has a lot of resemblance with WeChat, the Chinese super-app backed by Tencent.

By launching payments, Hike would become the closest competitor to Facebook-owned Whatsapp, which is planning to launch payments in India in the next six months.The largest messaging app in the world, which considers India as its biggest market with over 200 million users, may also introduce payments based on UPI and BHIM (Bharat Interface for Money).

The service may be one of several new features that it may add, learning from WeChat and QQ chat apps. Both WeChat and QQ that have over 1 billion and 800 million users respectively in China, allow user.


DIGITAL INDIA: Digitally Empowered Society

The campaign of Digital India was started or launched on the basis of empowering the society. Changing the working of ecosystem of public services with the help of technology. When e-Governance was not able to create a strong impact that was when digital India came into the picture. The program was launched by Prime Minister Narendra Modi on ‎1 July 2015. It was brought into action when it was felt necessary that e-Governance needed a push to increase inclusive growth which includes electronic services, products, devices and job opportunities.

“We want to have one mission and target: Take the nation forward- Digitally and Economically.”- PM Narendra Modi.

The campaign focuses on three main objectives:

  1. Digital Infrastructure as a core utility to every citizen: Availability of high speed internet as a core utility for delivery of services to citizens. To give identity that is unique, lifelong, online and authentic to every citizen. Mobile phone & bank account that allows citizen participation in digital & financial space. Easy access to a Common Service Centre. Shareable private space on a public cloud.Safe and secure cyber-space.
  2. Governance and Services on Demand:  Integrated services across departments or jurisdictions. Availability of services in real time from online & mobile platforms.  Digitally transformed services for improving ease of doing business. Making financial transactions electronic & cashless.
  3. Digital Empowerment of citizens:  Citizens not required to physically submit Govt. documents / certificates

The campaign has also launched various initiatives to help the citizens.:

  • Digi Locker
  • e-Sign Framework
  • Swach Bharat Mission mobile app.
  • National Scholarship Portal
  • e-Hospital
  • Digitalize India Platform
  • Bharat Net
  • Wi-fi Hotspots
  • 10 Next Generation Network
  • Electronics development fund
  • Centre of excellence on Internet of Things.

What are the advantages of this campaign ?

The main advantages of this campaign is that it will help the rural population of India. It will empower them to use the services. The government will be able to offer their services to the public online. The identification will be done digitally. An advantage to both large and small enterprises. Increase jobs, reduction in maintaining documents. It can be accessed all over the world.

What are the disadvantages?

The disadvantages are simple…will it be safe? how will the rural population manage if they face some problem? what about the vendors? and many other general questions .

Read more current affairs related articles here: /2017/04/18/initiative-makeinindia/


This campaign is definitely going to help in increasing our economy, but if not taken care of the problems that come with this program can hamper the progress. Rural population will be at advantage but they have to be informed about the ways to use the online platform.



Initiative That Changed Everything

Initiative Make In India was launched by the Prime Minister in the year 2014 with a view to increase nation-build products. It was found to make India into a global design and manufacturing hub. It was in the year 2013 that the need for Make in India increased because of the problems faced by the Indian Economy.

India was seen by the world as one of the ‘Fragile Five’ because India’s growth rate had fallen to its lowest level . It was assumed for the worst . The country was on the edge of severe economic failure.

Make in India initiative was launched by Prime Minister because of this crisis, and it soon started becoming the talk of India’s various stakeholders and partners. The initiative started creating a mark among India’s citizens and business leaders, it gave a reason for partners and investors around the world. Make in India is basically to change the way industries and businesses work. A change of authority to business partners, keeping with Prime Minister’s opinion of ‘Minimum Government, Maximum Governance’.

They were looking for a strategy that inspires people. A campaign which was not like those which went for newspaper advertisements. But wanted to portray confidence and show the capability and potential of India.

The Make in India is done with the help of partners. DIPP helped to start the process. Union Ministers, Secretaries to the Government of India and many others were also partners in this process. An action-plan was made for the next three years on December 2014 by the Secretaries to the Government of India, and industry leaders. Their plan was to increase 25% of the GDP by 2020.

Thus, making this whole initiative the most largest in the recent times. Showing the transformation power of public and private partnership, a hallmark had also been formed.

In a some time, the problems faced in the past have been replaced with a transparent and user-friendly system. The Railways, Defence, Insurance and Medical Devices have shown progress in turn helping the FDI.

A workshop titled “Make in India – Sectorial perspective & initiatives” was conducted on 29th December, 2014 under which an action plan for 1 year and 3 years has been prepared to boost investments in 25 sectors.

An Investor Facilitation Cell (IFC) dedicated for the Make in India campaign was formed in September 2014 with an objective to assist investors in seeking regulatory approvals, hand-holding services through the pre-investment phase, execution and after-care support.

The Indian embassies and consulates have also been told to spread information on the potential for investment in the identified sectors. DIPP has set up a team to check  investment proposals from Japan, the team known as ‘Japan Plus’ has been started w.e.f October 2014.

Similarly ‘Korea Plus’, launched in June 2016, checks for investment proposals from South Korea and offers support to Korean companies wishing to enter the Indian market. Various sectors have been opened up for investments like Defence, Railways, Space, etc. Also, the regulatory policies have been relaxed to facilitate investments and ease of doing business.

Six industrial corridors are being developed across various regions of the country. Industrial Cities will also come up along these corridors. Today, India’s credibility is stronger than ever. There is visible momentum, energy and optimism.

Make in India is opening investment doors. Multiple enterprises are adopting its mantra. The world’s largest democracy is well on its way to becoming the world’s most powerful economy.



Make in India has managed to create a positive impact on all the sectors and thus helped in improving the economic growth of the company. It is still in the process helping and changing the way of getting things done. Also, creating wider scope for building products and industries in the country.


STARTUP INDIA- From Nothing TO Something

Aspiring entrepreneurs before 16th January 2016 were frustrated, did not have an idea what should be done next to gain investors. That’s where STARTUP India came into in the picture.

The idea of this program was to appreciate the young talents, their ideas, innovation in some cases invention. To help them to bring out their best. By providing one thing that would make it possible. INVESTORS. Startup India is a program that judges, analyzes and evaluates the potential of a startup. It can be from any sector. But there are certain norms, such as:

  1. The organization should be less then 5 years old.
  2. Which has an annual turnover of less than 25crores.

This program/initiative is a way to increase job creation and reduce the problem of unemployment. Also, to encourage entrepreneurship. It was first announced by Prime Minister Narendra Modi in his 15 August 2015 address from the Red Fort. The initiative focuses on certain points.

  • Single Window Clearance even with the help of a mobile application
  • 10,000 crore fund of funds
  • 80% reduction in patent registration fee
  • Modified and more friendly Bankruptcy Code to ensure 90-day exit window
  • Freedom from mystifying inspections for 3 years
  • Freedom from Capital Gain Tax for 3 years
  • Freedom from tax in profits for 3 years
  • Eliminating red tape
  • Self-certification compliance
  • Innovation hub under Atal Innovation Mission
  • Starting with 5 lakh schools to target 10 lakh children for innovation program
  • new schemes to provide IPR protection to start-ups and new firms
  • encourage entrepreneurship.
  • Stand India across the world as a start-up hub

Inaugurated by Finance minister Arun Jaitley, there were many top CEO’s and startup founders and investors present. The Ministry of Human Resource Development and the Department of Science and Technology have taken up and partnered to set up 75 hubs in support of this program.

Karnataka, Kerala, Andhra Pradesh and Telangana  have results better than the rest of the country in terms of their support. Their focus has been on improving infrastructure, especially in the Tier-II cities. Bengaluru , a metro city of Karnataka, is known as the Silicon Valley of India. Kerala is well known for the government’s startup policy. Telangana , Andhra Pradesh , Madhya Pradesh , Rajasthan, Orissa are the other states you have managed to give raving support to this program.

The program has managed to give a boost of confidence to not only the young entrepreneurs but also the young women entrepreneurs as well. The women have been given lot of benefits through which they can work and earn for their family.

5 things know before launching startup- Check out for more information.


Startup India has turned out to be a blessing in disguise for the young and ambitious entrepreneurs who have wanted to make their dreams come true. It has also showed them a way to get things started. This program has been able to increase the trust and morale of the ones you are planning to be entrepreneurs.