MICAT 1 (Dec 2017) Analysis

The First attempt of the MICAT exam, the entrance exam for MICA one of the most coveted B-School for Advertising, communications and Marketing wraps up today. And like all exams coming up with surprises, MICAT 2017 has come up with a couple of surprises for the aspirants.

The first change was the Psychometric Test coming to the end and the biggest surprise was the Argument Writing, It did not  have Give your opinion as the third section, but it asked to give Suggestions to Improve Topic was  “Learning plays Importance in Central Education

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The psychometric test was indeed a relief for most students who have been passionately working hard for the same, and if any student would have attended the MICA Super 30 Batch Psychometric Workshops with Rahul sir would have totally been able to sail through it as it was completely on the same lines. Some students missed out here due to the technical issues were unable to attempt all questions, but as I have always mentioned this is a qualifier and it is mandatory for attempting all questions. Students must ensure it is not missed out. This section had a little time consuming questions which did put some students under pressure for the last few questions.

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The creative writing test was of the usual format with 4 pictures which tested on the skills to bring out the creativity within you to pass the gateway to their dream college, the Mecca of Marketing and Communications. The set of images were very interesting mix: a rabbit with a small gift box , earth with multiple location pins,a boat in river under green forest and a bunch of bicycle riders.

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No surprises here today in the Objective section, as expected by our MICA Mentors team the Quantitative Ability was an easy section with simple and direct formula based questions which was doable for all students who did prepare for CAT as well. Time management was the key to balance out all sections well.

GK was completely based on marketing with lots of questions from Mergers and Acquisitions; CEO’s of top companies; branding with match the following logo questions. Reasoning dominated by word associations saw a couple of difficult ones but the rest were doable. Verbal continued to be one of the favorite sections for most of the students, though some found it difficult considering the time management for the same.

The MICA GK Understanding 

Good Attempts:

Quants 12-15

Verbal 22-25

Reasoning 20-22

GK – 10-12

Overall 65-70 Attempts are good.  Sectional cutoffs have not been a significant criteria in MICA over the years so we expect the same unless there is something new in store this year.  Let’s await the scores in January first week till then relax.

All the Best to the MICANS Eagerly looking forward to meeting you all for the GE-PI it’s the most fun part of teaching; and the MICA aspirants who didn’t do well don’t get disheartened we have the February attempt and for all those looking for some guidance can always reach out to my co-mentor Anisha Mukhija on 9833982635

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