E-COMMERCE- The Current Buzz.Anisha Mukhija
E-Commerce and E-Business are the two new big markets for conducting commercial transactions, but we have little or next to no idea about what exactly are these both? How does it work? Is it beneficial for students who take it as their specialization? Beneficial for their professional career? Well let’s read and find out.
- What exactly is E-commerce and E-business?
E-Commerce or you could say electronic commerce is a medium through which you can buy and sell goods, exchange funds and data online. It increases your capacity and helps to expand your market in large numbers. It includes online shopping portals, uses logistics and supply chain management. B2B, C2C, B2C, C2B are the types of E-commerce market. Examples: Amazon, Flipkart, E-bay, Quikr, OLX and many more …
E-Business or electronic business is a medium through which the business is conducted with the help of the internet. This also includes buying and selling of products and services and also providing the customer service.
- What is the scope of E-commerce and E-business in the current business?
It has turned out to be the best go to business idea in the present time. Started in 1960s it has grown into a big commercial market. It helps new entrepreneurs who have idea and innovation, goal to achieve something different have a place in the business. It has a wider scope as compared to traditional business market. When your business is online it is not just nationally but your business goes global. Customers from all around the world gain access to your website.
- Online Shopping portals.
- Online banking.
- Social network.
- Payment done national and international.
- How does E-commerce and E-business course at Welingkar help in building your career?
E-commerce is a market which does not have expenses related to infrastructure which is why many of the aspiring entrepreneurs and students go for E-commerce. It has various aspects, especially now that it has become the most sort after way of running your business. There are big firms and corporations who are going digital with their business which gives a lot of scope in terms of making a professional career. It helps you market your website using social media marketing, which is a part of digital marketing. One can gain knowledge about handling customer relationship management (CRM) and how to market your website through E-mail. Another factor which is by doing this at Welingkar will help you gain practical knowledge as well as good amount of exposure about the real markets.
E-Business would help the students to develop strong business functional knowledge, skills and passion. This helps them in the careers of :
- IT /e-Business in End-User Corporate : Business Analysts, CIOs
- Tech Service Providers : Business Analysts, Pre-Sales, Consulting
- Pure play e-business – Category Mgmt, Marketing, Operations
- Digital media ventures – Client Servicing, Operations
- IT Rich Environments – All traditional managerial roles
- What will you learn from E-commerce and E-business?
E-commerce helps you to understand how to start your business/venture. It will teach you to use marketing tools that will help you to improve the way your firm/corporation runs on the digital platform. It focuses mainly on the content, visibility and most important the accessibility of your website.
E-business at Welingkar provides an opportunity for students to focus on high growth and techno-savy industry verticals such as Consulting, e-commerce, Banking, Finance, insurance, FMCG, Retail, Telecom,Analytics, Telecom, Digital media/Media, Entrerprenuership etc
- What are the features of e-commerce?
Features of are as follows:
- Easy to use:
It helps customers to use the website in a way that help them get their work done faster.
- Excellent quality content:
It mainly focuses on content. The website should have content related to what it wants to offer. The content is believed to be the most key factor.
- Accessible on all types of devices:
The website is made accessible on all the devices. It is made in such a way that users/customers can access it not only on their computers but also on their mobile devices.
The content should be easy for the customers to read and to understand the message or information that is displayed on the website.
- Global Reach:
E-commerce as earlier explained is having your business online which means that your e-commerce business is exposed on a global platform, where users are not just local but also international which increases the scope of business.
- Personalized website:
It enables to personalize your website in the way you want. You can change the look and feel of the website the way you want your users to see.
- What are the Advantages and Disadvantages of E-commerce?
Like everything else even E-commerce has its own advantages and disadvantages. Advantages are low cost, better service, no geographical limitation, reach customers at large. Disadvantages are anyone with bad intentions can open a website, no guarantee of product quality, server problems, hackers, no direct interaction with the customers.
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