Forget B-school, D-school is hot.Rahul Singh
Forget B-school, D-school is hot.
FORGET B-SCHOOL, D-SCHOOL IS HOT
Business schools have always had an upper hand as compared to Design schools. In designing, one has to think deep and come up with innovative ideas to put them into business practises. One has to develop strong-based ideas and then put them through tough critics. Designing is a universal phenomenon and is used in every business sector.
However, business, on the other hand, isn’t something which requires rocket science. While in practise, it can be made creative too, but such is not the case at the MBA- school level. In business schools during group discussions, sounding “good” is more imperative and ideal than any kind of “original thinking”.
Why Design School?
Design helps promoting goods and services, hence improving efficiency in the business flow. A practical idea about design, latest trends and how it affects the corporate practices, has become an essential part of business strategy. Teaching design involves the theory and application of the design principles into business practises. It is used in architecture, packaging of products, designing products, industrial design, fashion industry etc. However, the method of teaching design differs throughout colleges. Design education is about putting practical knowledge and self innovative skills to solve complex issues.
Design schools produce professionals like architects, interior designers, graphic designers, creative directors, content strategist, visual designer, web developer etc. Hence the design school also contributes to the production of such creative experts.
How is D-School different from B-School?
Design schools are very different from general business schools. Design students occasionally attend lectures, study books, give exams etc because most of their learning happens through making and critique. Design education is not just confined to the classroom. The most important part of design education is learning from outside. Most of the learning happens outside the classroom space, while working in groups or alone, while visiting design studios or in-house departments.
What is learning through making?
Design assignments range from small projects to long, self-directed projects. Be it physical or digital, projects let students to think both, small or big ideas to put through in practical situations.
A skilled student might solve designing a publication, ad campaign or digital product and address to everything from choosing the media form to distribution of the content. Through such projects the students’ learning is expanded and he is prepared for complex situations which can be solved by the combined application of concept and technique.
Courses in D-Schools:
MFA (Master of Fine Arts)
It is a well recognized professional degree that qualifies a designer to teach in a professionally qualifies university and to work at the higher levels of practise. It’s the minimum level of qualification needed for teaching.
MDes (Master of Design)
The MDes course is a well known in U.S, it is similar to MFA or an MA/MS degree. It involves two years of study and mainly focuses on information design and interaction.
DMBA (Design Master of Business Administration)
The DMBA is a design-focused MBA and is also called MBA in design. It involves putting design thinking to business problems. Some schools offer dual MDes/MBA or MFA/MBA degrees.
MA (Master of Arts)
MA degree is a program in communication and graphic design. MA degree is a general and liberal arts- oriented and doesn’t include thesis or terminal assignments during the course of study.
MPS (Master of Professional Studies)
It is a program which is exclusive to applied arts and courses that are interdisciplinary in nature and hence are customized to short course study in design.