MICA (Mudra Institute of Communications, Ahmedabad)
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MICAT is the admission test conducted by Mudra Institute of Communications, Ahmedabad (MICA). The MICAT has been designed comprehensively to assess namely, analytical ability, verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas covering media, marketing, advertising and business.
Admission to the PGDM (C) programme requires a Bachelor’s degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.
Candidates who demonstrate aptitude for expressing, assessing or conceiving ideas that move people to action and achieve business results, tend to stand a better chance of being shortlisted.
Candidates should apply to MICA with their scores of CAT / XAT / GMAT (2011 onwards).
The total marks of the MICAT paper is not declared by MICA. There is no negative marking for the Section I and the Paper I of Section II. The Paper 2 and Paper 3 have 25% negative marking in case of wrong answers.
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