MICAT 2015 to be held on december 20;new changes announced in selection process

MICAT 2015 to be held on december 20;new changes announced in selection process


Number of seats sanctioned
(With the year of approval for PGDM-C/EX-PGDM-C/FPM-C)

PGDM-C:                   180
Ex PGDM-C:              60
FPM-C:                       08

Number of students admitted under various categories during last two years

2014 – 2016:    158
2015 – 2017:    162

2008 – 2009:    20
2009 – 2010:    07

2014 – 2017:    07
2015 – 2018:    05
Number of applications received during last two years

Year PGDM-C Year Ex PGDM-C Year FPM-C
2014 – 16 6208 2009 – 2010 27 2014 – 2017 47
2015 – 17 5538 2009 – 2010 27 2015 – 2018 75


Admission Criteria
Admission to the PGDM(C) programme requires a Bachelor’s degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.

Selection Process
The MICA Admissions Test (MICAT) is the mandatory entrance exam for MICA’s PGDM-C. The MICAT is a validated multidimensional examination which assesses a candidate in areas relevant and crucial for a career in Strategic Marketing and Communication, such as:

• Divergent thinking abilities
• Written communication abilities
• General awareness about contemporary social and industry issues, including areas relevant to media, marketing, advertising and business
• Analytical and verbal abilities

The MICAT also includes psychometric profiling to assess the fit between the candidate and careers in Strategic Marketing and Communication.

Based on the MICAT performance (only), the candidates are further shortlisted and invited for the final round of selection – the Group Exercise (GE) and Personal Interview (PI). The GE offers a platform to assess a candidate’s personality, clarity in thought and ability to work in a team. The PI helps understand a candidate’s knowledge, determination, maturity and ift into the culture of MICA and the industries it caters to. MICA invites Industry Experts, HR and Business Heads in the PI, to ensure that the skills of the shortlisted candidates are in line with the requirements of the industry.

Admissions Calendar

MICAT Registration Opens September, 2015
MICAT Registration Closes January, 2016
Issue of MICAT Call Letters January – February, 2016
MICAT February, 2016
GE & PI March / April, 2016
Declaration of Result April, 2016
Orientation Programme June, 2016
Session Begins Last week of June, 2016

Application Forms
Online Submission

List of Application and Result
List of candidates called for MICAT, Group Exercise and Personal Interview is displayed on the MICA website. The Final result is also displayed on the Website as well as the final Admission list.


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