MICAT – MICA Admissions Test is the online entrance test for MICA’s flagship course Post Graduate Diploma in Management – Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication.
It is conducted twice between December and February. MICAT I was conducted on December 2, 2018 and MICAT II was held on 30 Jan, 2019. Candidates will have to take at least one of the three eligibility exams: CAT, XAT and GMAT
MICA’s PGDM-C offers the following specializations:
3.Marketing Research and Analytics
5.Digital Communication Management
Eligibility criteria for MICAT :
Candidates have to apply to MICA with their scores of CAT / XAT /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).
Bachelor’s degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
Candidates appearing for final year graduation examinations are also eligible to apply.
“Candidates who demonstrate aptitude for expressing, assessing or conceiving ideas that move people to action and achieve business results, tend to stand a better chance of being shortlisted,” states the official website.
STEP 1: Application form
To apply for the exam, candidates need to fill the registration form and pay the test fees of Rs 1965 online.
The registration form can be accessed online on the official website. After successful registration, aspirants will receive an email containing the MICA ID and MICA password. This MICA ID will be used for all future correspondence and login purposes.
STEP 2: Admit card
Admit cards for MICAT will be issued to the candidates who shall have registered successfully and met the eligibility criteria. Selected candidates will be required to download their admit cards from the official website.
MICAT will be held twice in a particular admission cycle. The candidates will be tested on Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-Convergent Reasoning and Descriptive Test.
STEP 4: MICAT Result
MICAT result will be announced online on the official website. Test takers can check their scores by using their login credentials. Post the result, selected candidates will be invited for GE/PI at various MICA campuses.
STEP 5: GE/PI
Shortlisting of GE/PI candidates will be done on the basis of MICAT-1and /or 2 or better of the two scores if a candidate has taken both MICAT-1 and MICAT-2.
MICAT paper will consist of questions from Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-Convergent Reasoning and Descriptive Test.
The question paper is designed in a manner to assess a candidate’s analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas like media, marketing, advertising and business.
There will be three questions:
A set of 25-30 statements will be given, the candidates will have to select 10 statements which describe their personality.
A set of two argument will be given for the candidates to rate them according to their personality
A particular situation will be given along with two options. The candidates will have to select one option according to their preference/personality
Creative writing test will contain essay writing on a given current topic, story writing from a set of pictures and a topic on which the candidates will have to write either in favour of or against and justify their stand.
While, Verbal Ability, Quantitative Ability consist of topics same as other management exams, General Awareness section includes current trends and topics in media, marketing, advertising and business industries. Questions range from brand logos and taglines, to celebrity endorsements to mergers, acquisitions, awards etc.
Must do Social GK:
MICAT was conducted at 27 exam centers across India. Candidates can mark their preferences while filling in the application form.
However, the final allotment of seats shall be done on the basis of the total number of applicants. The institute has the right to change the exam centre according to availability of seats.
MICAT exam pattern is as follows:
MICAT is a Computer Based Test (CBT)
The duration of the exam will be 3 hours
The exam paper will consist of approximately 94 questions
The questions will be spread across 6 sections: The Psychometric test is a qualifier. Aspirants who qualify on the Psychometric test shall be further assessed for MICAT sections on Verbal ability, Quantitative ability, General awareness and Divergent-Convergent Reasoning
Based on scores in MICAT 2019, candidates will be called for Group Exercise (GE) and Personal Interview (PI).
The GE allows the panel to assess a candidate’s personality, clarity in thought and ability to work in a team, while the PI helps understand a candidate’s knowledge, determination, maturity, and fit in the culture of MICA and the industries to which it caters.
Like all exams coming up with surprises, MICAT has come up with a couple of surprises.
The first change was the Psychometric Test coming to the end and the biggest surprise was the Argument Writing, It did not have ‘Give Your Opinion’ as the third section, but it asked to give ‘Suggestions to Improve’. Topic was “Learning plays Importance in Central Education.”
The Psychometric Test was indeed a relief for most students who have been passionately working hard for the same, and if any student would have attended the MICA Psychometric Workshop would have totally been able to sail through it as it was completely on the same lines.
The Creative Writing Test was of the usual format with 4 pictures which tested on the skills to bring out the creativity within you to pass the gateway to their dream college, the Mecca of Marketing and Communications. The set of images were very interesting mix: a rabbit with a small gift box, earth with multiple location pins, a boat in river under green forest and a bunch of bicycle riders.
The application form is available at this URL (click to visit)
To apply for MICAT, candidates must have one of the following exam scores:
Candidates will be called for MICAT irrespective of their scores, subject to their application form being complete and accepted by MICA.
To apply for the exam, candidates need to fill-up the registration form and pay the test fees online. Candidates need to register and enter details for the online application form. Post that candidates have to pay the fees.
After successful registration, aspirants will receieve an email containing the MICA ID and MICA password. This MICA ID will be used for all future correspondence. One can also use this MICA ID and MICA password to modify details online.
The test fee is Rs 1965.
Mode of Payment
Candidates can choose to pay via the following methods:
1. Cash at SBI Bank:
Aspirants need to take a print out of the SBI bank Challan. This Challan has three parts. After paying the test fees at an SBI Bank branch in your city, the bank will return two parts of the stamped Challan.
Keep one receipt with you. Sign the stamped MICA copy of the Pay-in-slip and send it to the Collection Centre at:
Admissions Office, MICA, Shela, Ahmedabad – 380 058, India, Phone: 02717 – 308250 / 308313.
2. Online Payment through Credit Card:
Aspirants can choose to pay through Master or Visa Card online.
3. Demand Draft:
Aspirants can also pay through a demand draft (DD) / multi city cheque/ at par cheque of Rs 1965 from any nationalised bank in favour of “MICA” payable at Ahmedabad.
While registering for the exam, choose the mode of Payment as DD / multi city cheque / at par cheque in “Make Payment” Tab and click “Submit”. After clicking “Submit”, the Payment advice form will generate.
Take a printout of the Payment Advice form, sign and send it along with the DD / multi city cheque / at par cheque to the MICA at the following address:
Admissions Office, MICA, Shela, Ahmedabad – 380 058, India, Phone: 02717 – 308250 / 308313.
4. Counter Payment:
Aspirants can also choose to pay the fees at the payment counters available across various cities and make payment in cash. Click here to view the counter payment flow chart. Click here to view the address of the payment counters.
While filling the MICAT application form, the candidates must keep the the following in mind:
While filling the online application form, the candidate must ensure that the information furnished is correct and can be validated later
Do not leave any field marked mandatory empty. Incomplete forms will be rejected
Must upload a scanned copy of a recent passport sized photo and signature with the form ( if asked)
Before submitting the form, must check every information mentioned twice. Once submitted the form cannot be edited
The candidates who shall have registered for the exam successfully, will be able to download their respective admit cards by using their login credentials.
Admit cards for MICAT I and MICAT II will be different, thus those candidates who will be appearing in both tests, must download separate admit cards for both.
How to download:
1.Visit the official website
2.Enter MICAT ID
4.Login using the credentials
5.Admit card will appear on screen
6.Download and print admit card
1.Name of the candidate
The candidates must check the information printed on the admit card thoroughly. In case of any discrepancy, they must immediately contact the MICA admission office to get it rectified and obtain a duplicate copy.
The admit card is a mandatory document to be carried to the exam hall. Candidates not carrying it will be barred from the exam. The candidates are advised to carry a photo ID card as well.
They must also keep the admit card safe till the end of admission process.