Retail Management is done with the aim to make a customer’s shopping experience convenient and easy. It is also a way to connect with customers and keep them satisfied.
- Retail management Course at Welingkar:
This course manages to teach and guide the students on how to maintain and retain the company’s loyal customers and also deliver goods and services according to the likes and dislikes of the customer. It gives knowledge about how to bring profit by keeping your customers happy both at the same time.
A retailer plays an important role in the chain of distribution i.e. from manufacturers to consumers. They act like a link between the two. Retailers are the medium through which the product information, specifications and all other details are given to the consumer. The course includes Retail store operations, Retail selling skills, Consumer buying behavior, Retail strategy and many more.
- Why is it the most sort after course?:
Retail is an area that has the widest scope. It includes various aspects that play a major role in business. Customers are the main target and through retail, you manage to understand what a customer wants. It is important to provide goods and services that satisfy customers. The retailers act as a feedback medium between the manufacturer and consumer.
Retail will shape students’ knowledge about the rapidly evolving retail industry which will bring out strategies that will help companies to connect with their loyal consumers. An MBA in Retail Management is the ideal foundation required to begin a career in retail. This course enables the students to adapt to the volatile changes in the retail market.
The course will help you learn how to manage the goods and services that are sold to consumers. Consumers don’t like to spend time waiting for their product while a retailer looks for it. Mostly it happens at pop stores also known as Kirana stores. Companies like to avoid such situations. This is why retail management companies manage their products and services in the retail stores like D-MART and BIG BAZAR.
The course also teaches the introduction and concept of retail management, retailing trends, pricing and merchandising, segmentation, relationship marketing, and information technology in retailing. The course helps to acquire jobs in many retail stores like
- Super Markets
- Hyper Markets
- Shopper’s Stop
- RPG Retail
- Wills Lifestyle
- Ebony Retail Holdings
- Big Bazaar
These retail chains act as the middlemen and store the goods and services. Management ensures that the customers find their desired product at the right place and also at the right time. Nowadays, people have a fast lifestyle where they don’t waste time on one particular thing or product. Furthermore, several products and services are easily substitutable. Online shopping which makes electronic payments, provides door-step delivery and couriers make customers more powerful.
This course will help students get practical experience and equip them to tackle ever-changing retail situations, make strategies and arm them with the right skill set to fight their competitors and be an asset to their company. This, in turn, increases scope and vacancy for the employment, making it the most sort after course.
Know more about Welingkar
Retail Management Recruiters at Welingkar:
- Aditya Birla Retail
- Michael Page
- The Quarry
- Madhura Garments
- TATA Housing
- Aditya Birla Fashion and Retail