Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
What is MICAT? The various residential MICAT courses offered?
MICA Ahmedabad admissions 2024 are open for various courses. The institute offers residential, online and LMDP & FDP courses. The residential programmes, mainly include full-time Post Graduate Programme (PGP), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management (FPM) courses.
The pattern of MICAT along with the syllabus is different from other MBA Entrance exams. Also, most of the MBA entrance exams are entirely of Multiple Choice Questions (MCQs). However, MICAT has a paper pattern that asks objective, as well as subjective questions.
The marking scheme for each section isn’t usually disclosed. Although negative marking applies only to the objective questions (except Psychometric). And will not apply to any of the subjective questions. The entrance exam also allows candidates to various MICAT Courses.
MICAT Eligibility Criteria
- The candidates who appeared/appearing in CAT/XAT/GMAT
- The candidates have a Bachelor's degree or equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
- Candidates appearing for final year Bachelor's degree examinations are also eligible to apply
Despite the pattern changing regularly. The preparation strategy for all the common sections is given below.
Pattern and Format of MICAT
The first phase of MICAT is conducted in December and the Second Phase Exam is conducted in January every year. For 2023, there will be six major sections in the paper and the total duration will be 2 hours and 45 minutes. The question paper will hold subjective as well as objective questions. There are three major sections in MICAT. The second section of the paper is further divided into 4 sub-sections. The sections of MICAT 2023 include VA (Verbal Ability), General Awareness, QA and DI (Quantitative Ability and Data Interpretation), Psychometric Test, Descriptive Test and DCR (Divergent and Convergent thinking).
The marking scheme for each section isn’t usually disclosed. Although it is known that negative marking usually applies only to the objective questions (except Psychometric) and will not be applicable to any of the subjective questions.
In short, MICAT 2024 Exam pattern comprises of the following components:
- All sections have 20 questions each and the psychometric section has 150 questions
- There are 80 questions in the aptitude section
- 150 in the psychometric section
- 4 in the descriptive section
- There will be a deduction of 0.25 for verbal ability, quantitative aptitude, general awareness and Divergent-Convergent Reasoning (DCR) sections
| No of Sections | Subjects | Questions | Time Allotted |
| Section I | Psychometric | 150 | 30 mins |
| Section II | Descriptive Test | 4 | 25 mins |
| Section III | Verbal Ability (VA) | 20 | 1 hour 20 mins |
| Quantitative Ability and Data Interpretation (QA & DA) | 20 | ||
| General Awareness (GA) | 20 | ||
| Divergent-Convergent Reasoning (DCR) | 20 | ||
| Total | 234 | 2 hours 15 Mins | |
Residential Courses at MICAT
1. Fellow Program in Management [COMMUNICATION]-[FPM-C]
- This course at MICA Ahmedabad also known as FPM-C is the first Programme of its kind in the country. It is an AICTE doctoral-level interdisciplinary Programme.
- Through this Programme, MICA aims to encourage fundamental. As well as applied research in the communication and marketing domain.
The Fellow Programme at MICA aims to achieve the following inter-related goals:
- To produce scholars who can impart and advance knowledge. Which is in the areas of communication and marketing. So that they can contribute to the larger community.
- To increase the talent pool of researchers. Also, academicians in the areas of communication and marketing.
Importance of FPM-C
Who should choose the Fellow Programme of Management and Communication Course? How can this course at Mica Ahmedabad help you?
- Understanding of different theoretical perspectives. That is in the disciplines of communication and marketing. So you develop a holistic understanding of this area
- Make significant intellectual contributions to the body of knowledge. Moreover, in the field of communication and marketing.
- Connect classroom learning with contemporary issues. After that Identify knowledge to address these issues
- Demonstrate superior oral and written communications skills
- Bring in awareness of existing and emerging issues in research ethics.
2. Crafting Creative Communication Programme-: One-year Post Graduate Certificate Programme in Crafting Creative Communication (CCC)
A program MICA is specially designed for people who want to pursue a career as an ideator. Today, the need is for conceptual thinkers who are also 'executors'. In other words, Ideators are more than just Copywriters, Art Directors, Designers, TV Commercial makers, or even web designers. They think big.
Program Summary
- This course evaluates and chooses applicants based on their innate creative attitude and talent.
- It aims to instil in your qualities. Such as a sense of commitment, discipline, and teamwork. As all of these are essential for solving problems, brand-related, or social.
And of course, there is the coursework itself – intensive, interactive sessions. Where one learns and practices essential advertising creativity skills.
3. Post Graduate Diploma in Management - Communications (PGDM-C)
- MICA's flagship Post-Graduate Diploma in Management - Communications (PGDM-C) grooms business leaders with a focus on creative thinking, consumer-centricity, communication, and community outreach.
- The PGDM-C, equivalent to an MBA, has evolved into one of the premier programs in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad as well.
- MICA's stringent selection norms coupled with the rigour of the curriculum ensure a highly committed, creatively, and innovatively anchored, professionally-oriented manager, skilled in the practice of Strategic Marketing and Communication for the industry and society.
- This program is approved by the All India Council for Technical Education (AICTE) and the Association of Indian Universities (AIU), which equates it to an MBA degree. MICA compares favourably with the top MBA colleges in India and is, of course, the premier institute in Strategic Marketing and Communication.
Why Diploma in Management and Communication?
- Managing reputation and internal and external relationships are critical to any company's success.
- Communication specialists play vital roles within organizations, influencing internal corporate communication strategy, and advising on maintaining external relationships and image.
- With a Graduate Diploma in Communication Management and the practical experience and training you get at MICA, there will be a wide range of interesting careers open to you.
MICA Ahmedabad Admission Process 2024
MICA admission process is a multi-round process for all its courses. MICA Ahmedabad course admissions has started for its full-time residential courses. Candidates can get a detailed process around MICA Ahmedabad admission 2024 in the following section:
Step 1: MICA Application Process
MICA admission process starts with filling the application process in online mode for the respective courses. Candidates who are interested in getting admission to any of the courses at MICA can apply on the institute's official website along with paying an application fee of INR 2,100.
Step 2: MICA Selection Rounds
Admission to all courses at the MICA is entrance-based. Candidates are selected based on their merit scores obtained in the respective entrance exams, followed by PI rounds. Find below the selection process for MICA admission 2024:
- PGP: CAT/ XAT/ GMAT + MICAT + GE & PI
- FPM: On-call Interview + PI
- CCC: Institute-level Online Test + PI
Step 3: Result Declaration
After the completion of the selection rounds, the institute will release the results of all the rounds. Based on the final result merit list will be prepared by the institute.
Step 4: Merit List Release & Fee Payment
Later on, MICA will release the merit list of the shortlisted candidates. Candidates whose name appeared in the merit list have to pay the course fee to confirm the seat within a stipulated deadline.
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