Strategic Planning

MBA in marketing: The gist of Marketing

What is MBA in Marketing?

MBA in Marketing is a two-year post graduate course. MBA in Marketing is the most sought out degrees by both students and employers these days. With the shift to digital marketing, many business firms have their own in-house marketing agencies that help in bringing them more customers. Marketing is required for every type of business to improve sales.


Who can do MBA in Marketing?

Students who have good communication, leadership and analytical skills can opt for MBA in Marketing. It requires skills to attract customers and increase business. Marketing includes promoting the goods or services through various means to attract clients.


What is taught in MBA in Marketing?

Students are taught how to communicate with clients of the company and different strategies to promote sales of the company. Students are taught the concepts of personal sales, sales promotion, public relations, advertising, publicity and marketing communication. Marketing is a huge concept which includes developing strategies to increase sales, improve product quality, attract customers by advertising the products, communicate with clients, solve client queries and maintain healthy public relations.


What are the concepts involved in MBA in Marketing?

Students doing MBA in Marketing are taught a variety of skills which can be used in a number of positions across different companies and industries. At the end of the day every employee of a company works for improving the client base of the company. Following are the common courses found within MBA in Marketing:

  • Marketing management
  • Marketing channels strategies
  • Operations management
  • Sales force management
  • Product strategy, branding and marketing
  • Forecasting and modeling strategy
  • Consumer and brand image strategy


What are the job options after MBA in Marketing?

  • Sales manager, who has to set sales target, manage the distribution of the goods and services and customer service.
  • Marketing manager, who has to make marketing strategies to attract clients.
  • Product manager, who is responsible for the delivery of goods to the clients, maintains the quality of goods and customer service.
  • Market research analyst, who collects data, evaluates data, conveys the data to the business development team to make marketing strategies.
  • Media planner, who makes advertisement campaigns, puts it across selected media means and helps marketing team meet their targets.
  • Internet/online marketing manager, who manages the digital marketing, search engine optimization and website content.


Which top colleges offer MBA in Marketing?

  • Indian Institute of Management, Ahmedabad
  • Indian Institute of Management, Bengaluru
  • Indian Institute of Management, Calcutta
  • Xaviers Labour Research Institute, Jamshedpur
  • Faculty of Management Studies, Delhi
  • Management Development Institute, Gurgaon
  • P. Jain Institute of Management and Research, Mumbai
  • Indian Institute of Management, Indore
  • Indian Institute of Management, Lucknow
  • Indian Institute of Management, Kozhikode

Strategic Planning an Important Part of MBA

Kamal Tandon

Strategic Planning

Prof. Dr. Tandon Kamal is an eminent academician with extensive corporate. His 11 years of academic experience (Business Development & operations) coupled with his 21 years of experience in FMCG, IT, ITES industry experience also experience of business operations in the countries (Australia, Belgium, Holland, Hong Kong, Bahrain, Kuwait, U.A.E., Qatar, Burundi, Ethiopia, Zaire) and helped him lead Sterling to be amongst the premier B-schools in India.

Career in Strategic Planning

A career in strategic planning involves helping a corporation design a path to growth and profitability amidst competition and constant change. The strategic planner’s role consists of helping the organization to gather, analyze and organize information. They track industry and competitive trends, develop forecasting models and scenario analysis, examine strategic performance, spot emerging market opportunities, identify business threats, look for novel strategic solutions, and develop creative action plans. Strategic planning involves understanding what the organization’s current strategy is, what has been tried in the past and also what it will be in the future (“Strategic Intent”).

NCRD Sterling Institute Of Manangement

Strategic planners analyze and evaluate internal business plans. This involves financial forecasting, market analysis, competitive intelligence analysis, looking at M&A proposals and feasibility analysis. There is also substantial focus on vendor relations, logistics and supply chain issues and geographic expansion. There is a lot of common sense “gut feel” work here too. Could an organization really implement a plan? Can Kodak really make the shift from producing film to digital cameras? Yes. Can Morgan Stanley really start to act like a commercial bank? Maybe not.


NCRD Sterling Institute Of Management

Strategy jobs are viewed as some of the most desirable in a large corporation because they provide access to the overall picture, the vision and the main issues that determine value in an organization. It is not uncommon for an SVP of Strategic Planning to take the CEO job next. You will be in frequent contact with senior management and will get the opportunity to see how decisions really get made in your organization.