Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
MBA IN MARKETING:
WHAT IS MARTECH, DIGITAL MARKETING (ft. Dr. Barve, MET): -
In this article, we are talking about the branches that could come under the Marketing stream of MBA. So there are many of them but Martech i.e. Marketing+ Technology and Digital Marketing are the major players. These are the most relevant, new, and prospering branches currently. Dr. Barve from MET was kind enough to give us a seminar on this.
How has Marketing evolved with Digital trends:
So till 2018 everything was non-digital and COVID-19 now has made it grow exponentially. To cope with such dynamics one must get hands-on knowledge of tool-based learning, about different tools like Oracle, UI/UX design, and AWS. Along with this, another very user-friendly and equally important tool that runs in the industry is Analytics. This is very important. It is most likely that now platforms share an objective on User Interface and User experience so every platform enhances these. All meetings in the future will happen on Tableau.
What is expected from MBA candidates nowadays:
These are the checkpoints MBA graduates have to maintain if they want a successful career in Marketing: -
- The only thing that matters is how smart, accurate, and fast you are. Also, how well you adjust to the changing environment.
- Adaptability is a parameter here as everything changes in 5 years so everything being this volatile, companies demand versatile, committed employees.
- Soft Skills.
The key understanding here is not to get into herd behavior. Be yourself and find your purpose. Keep in mind no matter where you are, a performance hike is always in your hands so before making any commitment to yourself, know that everyone wants the highest package so you need to be clear if you are willing to do the work, take that pressure and motivate others because High CTC also means bigger roles in the corporate. Ponder mindfully and only then proceed.
MBA IN FINANCE (ft. Vijay, Associate Partner KPMG, Academy Master Camp)
Vijay sir enlightened us with his two cents on Finance. This topic is a nightmare for many students, especially Engineers so we decided to take up a seminar on the same with the expert himself, Mr. Vijay. Below are some key highlights to be enjoyed thoroughly.
- Communication Skills. Focus on soft skills i.e. Structured thinking fashion, Negotiation, Teamwork, etc. You should be able to influence your point of view. Most students think investment banking is all about number crunching and hard-core finance but a huge chunk of it is soft skills too as it is all about Sales, Communication, Negotiation & IPO so enhance it. There are a variety of ways to expose yourself to such skills.
- Analytical Skills. This field involves a lot of data handling so being comfortable with lots of Data you need to Visualize it. You need to tell a story with that Data and make sense of it. Share it in one slide possible in platforms like Big Data, AI, etc. Start with the Basics.
- The bridge between Theory and Practical Learning. This is a requirement and not a process. Since different companies have specific processes and develop new standards. There are several ways to do so like interacting with Companies, Assigning yourself to Internships, Job websites, Research skills, etc they are asking for or using at the moment.
Conclusion-
- Constantly keep Learning.
- Don’t be disheartened if you do not get into your dream college or job.
- Every job will teach you something.
- You will figure out where you want to be in some time.
MBA IN ENTREPRENEURSHIP (ft. Sanjay, Chairman of JAGSOM, alumni of BITS Pilani): -
MUST DO THINGS FOR ENTREPRENEURS TO BE SUCCESSFUL
Here in the discussion panel, we welcomed Mr. Sanjay, Chairman of JAGSOM and alumni of BITS Pilani. He has stated very crisp yet nourishing 3 must-do things if one is considering entering into Entrepreneurship at any given point in their life so we at CATKing brought the candidates to learn from the best. These are the 3 gems he shared with us:
Don’t put a value target on what you are going to sell. So here the key takeaway is that Entrepreneurs are not for Investors, they only facilitate the entrepreneur’s objectives. Investors will never be keen on driving your business. Entrepreneurs give money to investors as returns.
Always measure the Impact and not money as your driving force. Focus on the lives you have touched and amount of people you are impacting. E.g. Swiggy, Zomato. These companies make money by touching lives and making an impact by delivery. So their evaluation parameter is this. If you use the money model for evaluation, then you will end up in negative levels.
Be passionate about what you want to do. It should touch you first or else you are nothing more than just business. Creating solutions out of problems is ideal for business.
There are 2 risks involved here-
- New things with no precedence, hence, a high risk of failure.
- Risk of Business. It is all about Passion and Courage.
Take Risks. Now is the perfect time for stepping into Entrepreneurship because people now believe in this and with these many mentors available, there is an opportunity to play on your front foot and hit those sixes. Do it to make it happen, if you won’t do it then you will never know what entrepreneurship is all about.
CONCLUSION: -
Be mindful of your MBA. Ponder upon how to take forward an MBA in your life and search for your purpose. We need to think about what will we contribute to society and this is the actual seed for Entrepreneurship.
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