Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
What is MBA in Fashion Merchandising and Retail Management?
MBA in Fashion Merchandising and Retail Management is a two-year program, which involves the production of fashion products and then managing its sales, and distribution to the end consumer. This program is structured to develop managerial and leadership skills, for building the competitiveness of the fashion industry. The main objective of this course is to specialize students in the areas of merchandising, marketing, retailing and supply chain management to meet the targets of the fashion industry.
Why choose MBA in Fashion Merchandising and Retail Management?
This course aims to train the fashion management professionals to be on par with the constantly changing trends in the fast-moving fashion world. It helps to understand the complex macroeconomic scenarios in the fashion industry, to predict and analyze the changes. The course helps to study the strengths and weaknesses of competitors, to monitor the market, to identify the product and its manufacturing process, sales and distribution tactics, and to predict opportunities to initiate business expansion and develop a brand image. The course teaches students how to tackle the changing aspects of fashion marketing management.
Fashion merchandisers follow the five important rights of merchandising to ensure that they meet the expectations of the customers and at the same time hit their respective targets. The five rights of merchandising are:
- The right merchandise
- At the right time
- For the right price
- At the right place
- In the right quantity
Career opportunities.
Fashion merchandising bends both fashion and business together. Every foreign lifestyle/ fashion organization needs trained fashion merchandising experts, who come up with new products which are at par with the latest trends.
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The modern fashion retailers are trying to increase their store number across major cities. The scope for fashion experts is increasing due to the following reasons:
- The retail sector is the second largest sector after agriculture which gives employment to more than 35 million people across India.
- The disposable income of an average citizen is increasing and hence there is an increase in his purchasing power.
- There is an infrastructural development in many regions of the country which benefits the fashion market.
- Fashion retail companies need such experts to maintain their stand in the fashion market against competing companies.
- The consumer tastes in fashion keep changing and to meet their expectations, companies need such experts to meet these targets.
Key opportunity areas
Following are the career options in Fashion Management in the key areas of the fashion industry:
E-commerce:
- Online visual merchandiser
- Sourcing executive
- E-commerce executive
- Business analyst
- Business-development manager
- Customer experience manager
Retail:
- Retail planner
- Retail Merchandiser
- Store manager
- Fashion consultant
- Department manager
- Retail operations manager
Exports:
- Export documentation officer
- Operations manager
- Lead time manager
- Supply chain executive
- Production manager
Buying & Merchandising:
- Buyer
- Merchandiser (production)
- Category manager
- Logistics manager
- Fashion forecaster
- Product manager
Marketing:
- Brand manager
- Marketing consultant
- Marketing manager
- Project manager
- Marketing research analyst
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