Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
Sarandha MICA CATKing GEPI Student[/caption] My group was a jumpy one. Lot of cross talking. I did whatever I could to tie the group together. Gave a lot of ideas also. We managed to come up with a good idea and finished. Just that it was a little chaotic towards the end. But I think I did my part well. PI (Personal Interview) was really nice. They started off with one of my dislikes, Body shaming, and asked me to design a digital campaign to promote it, I did using Facebook and defined a target audience and all. Tee were some counter questions on that which did answer (came up with some better ideas later but I think I gave the best I could in that moment).
Also Read: Strategies to crack MICA Group Exercise Then they asked me about a personal incident that impacted me deeply. I answered it and it was linked to this dislike only and they could see how it did affect me. They asked a follow up question on that and liked my answer. They asked me about my internship at this digital marketing agency FoxyMoron, I explained everything (including products and brands I worked on) they seemed to like my answer because they smiled.
Also Read: MICA Marketing MECCA Then they acknowledged that I had been dedicated to marketing and asked me what roles am I looking at after MICA. I answered this by explaining what I did at Google, what my vision while quitting was and what roles interest me at the moment- Campaign manager and communication manager (explained both too) Then they asked me to do something creative with AdWords. I came up with something for the remarrying feature and the one who asked the question seemed to be pleased. They asked me about other colleges, I said I want only mica, they asked me if I was that confident. I said " I don't know... I have a good feeling" they laughed and asked how I had that feeling. I tried to act all cute and said "I don't know. Intuition maybe!" And grinned. They laughed a little.
Also Read: 7 useful strategies for MICAT Creative Writing Then they asked me if I had questions I asked one about their future goals and the other one was "If MICA was a person, who would it be?" They answered the question VERY passionately. The panelist who was answering that spoke for 5 minutes straight. It was really nice :) Last question was by Praveen Mishra who asked me if I read the newspaper. I said "Yes. I do" but thoooda reluctantly. He said "Okay thank you" smiled and offered me food.
Also Read: 5 Secrets to make it to MICA All in all, I was happy as I walked out. They didn't ask me why mica or why you or anything. I think I answered technical questions well and showed them I have specific roles in my mind for the future. And there was no bad cop. Praveen Mishra was observing me most of the time.
