Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
Top 5 careers after PGDM in Healthcare Management: As per the IBEF May 2019 report, the healthcare sector is the fourth largest employer. The Indian healthcare sector is growing at CAGR of 16-17% which is 3-4 times the current growth GDP growth rate. After pursuing, PDGM Healthcare Management, one gets employed in organisations in pharma, medical equipment manufacturing/traders, Health Insurance, Information Technology, Hospitals, Multispeciality Clinics, and Healthcare Consulting.
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Medical Tourism: The healthcare industry has seen a rise in medical tourism, where people travel to other countries for medical treatment. This sector offers employment opportunities in managing medical facilities, coordinating patient care, and marketing medical services to international patients.
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Wellness & Spa Management: With a growing focus on health and wellness, the wellness and spa industry is expanding. Employment opportunities include spa management, wellness program coordination, and specialized services such as massage therapy and alternative healing modalities.
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Medical Writing: As the healthcare industry generates vast amounts of data and information, there is a demand for skilled medical writers to communicate scientific and medical information effectively. Medical writers create content for research papers, regulatory documents, medical publications, and patient education materials.
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Journalism and Communication: The healthcare sector requires professionals who can effectively communicate health-related information to the public. Journalism and communication roles in healthcare involve reporting on health issues, writing health-related articles, creating health campaigns, and managing public relations for healthcare organizations.
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CSR/NGO Management: Corporate Social Responsibility (CSR) initiatives and non-governmental organizations (NGOs) play a crucial role in addressing social and healthcare challenges. Employment opportunities in CSR and NGO management involve planning and implementing social and healthcare programs, fundraising, advocacy, and community engagement.
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Entrepreneurship and Freelancing: Entrepreneurial opportunities exist in various healthcare-related fields, including healthcare technology, wellness startups, medical consulting, and healthcare services. Additionally, individuals can pursue freelancing opportunities in areas such as medical writing, healthcare consulting, healthcare marketing, and telemedicine services.
The top 5 careers to pursue after PGDM in Healthcare Management are given below according to various functions within the healthcare segments mentioned above:
- Healthcare IT/Analytics/Consulting: The most common profile is of Business Analyst. In the case of IT service providers, the Business Analyst interfaces between IT Services and customer (Hospital, Pharmaceutical, Health Insurance firms) to assess healthcare processes and determine requirements. There is an increasing demand of data analytics skills and roles involve delivering data-driven solutions and recommendations to customers and senior executives. In consulting firms, one gets the role of Research Associate/Consultant and is involved in business intelligence, key account management, and business development roles. The new roles in Healthcare include consulting for applications of technology such as Artificial Intelligence, Robotic Process Automation, Machine Learning, and BlockChain.
- Marketing/Sales/Product Management: Most positions start in sales & business development and move to product management & marketing after a couple of years. One can expect to handle domestic as well as international markets. There is a large scope in B2B sales in addition to B2C sales. With the pervasiveness of the internet, digital marketing is an exciting area to work in.
- Finance/Insurance: Health insurance segment is growing rapidly and there are attractive options for Healthcare professionals. With clinical/medical background, one can get a position in Underwriting & Claims. Other popular roles in the Insurance segment are in Business Intelligence, Business Solutions, IT and Branch Operations, and Analytics. In Banking, one can get employed in Healthcare Finance.
- Operations: In hospitals and clinical setups, common openings of Operations Manager post. In product development setups, openings are in Project Management Office as Project Manager. In manufacturing and service organizations, needs of Logistics and Supply Chain Specialist is increasing. Logistics is becoming an exciting area with the advent of Blockchain. Roles in Hospital planning and designing are also attractive.
- Human Resources Management: Most common positions are in talent acquisition, as domain-specific knowledge in healthcare management helps in identifying relevant traits to look for in the future workforce.
The article has been contributed by Dr Bhagwati Prasad, Associate Dean, Healthcare Management, S. P. Mandali’s Welingkar Institute of Management Development and Research (WeSchool)
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