10 best marketing companies in India

  1. Webchutney:

Dentsu WebChutney is well known digital advertising agency in India. It is the only Asian agency to have been featured in the Marketing Sherpa Hall of Fame in 2006. It has done business with companies like Airtel, Pepsi, Flipkart, Coca-Cola, Red Bull, PepsiCo, Microsoft etc.


  1. Pistorm:

Pinstorm is a digital advertising company headquartered in Mumbai, India. It was founded in 2004 by Mahesh Murthy. It has offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Santa Clara and Zurich. It ranks amongst the top leading marketing firms in the world. In 2005 it stood amongst the “Asia’s Top 100 Technology Companies” in first “Red Herring 100 Asia list” published by Red Herring magazine.


  1. WatConsult:

WatConsult is a full service marketing agency which provides services such as digital marketing, search marketing, digital analytics and digital promotion. It has offices at Mumbai, Delhi and Bengaluru. It has received awards such as DMAi Gold Award for Lead based search campaign (Reliance Group), IAMAI Digital Award for best social media campaign and Youth Marketing Award for Best Disruptive Digital Campaign.


  1. FoxyMoron:

FoxyMoron is one of India’s leading digital agencies. It was established 2008. It is located in Mumbai, Delhi and Bengaluru. It provides services such as website designing, SEO, SEM, social media, website development, public relations, games and app development and print campaigns. Some of its famous clients are L’Oreal, VIP, Parle, Starbucks, ITC and AXN.


  1. Gozoop:

Gozoop is an internationally recognized digital marketing firm. It was formed in 2010 and has offices in Mumbai, Singapore and Dubai. It provides services like Integrated Digital Campaigns, Online public relations, web businesses and social media marketing. It is ranked amongst Top 100 companies to work for in 2010 by Economic Times. It has worked for Mumbai Indians, Dell, India Bulls, Citi Bank, Ferrari, Asian Paints, Amazon etc.


  1. EveryMedia:

EveryMedia is a full service digital and mobile advertising company that is based in Mumbai. It provides end to end digital marketing campaigns involving design, development and technology. It offers services such as Content Monetization, Online Public Relations, Digital Rights Management, SEO, SEM, Social Media and Website Development and Management.


  1. Social Wavelength:

Social Wavelength is the first Social Digital Agency that has worked with the most famous brands and companies around the world. It has offices in Mumbai, Delhi, Bengaluru and Hyderabad. It offers services in digital strategy, social media marketing, analytics etc. It has worked with Idea, HDFC, Nokia, Franklin Templeton Investments,Star Plus, Just Dial etc. It has received awards such as Social Media Agency of the year 2011 & 2012, Red herring Asia Award 2011, Social Media Campaign of the year 2012 and  The most innovative use of Social Media 2013.


  1. Phonetics:

Phonetics was established in 2006. It is based in Mumbai. It offers services in search marketing, social media marketing, customer relationship management, content marketing and mobile marketing. It has received several awards such as Communication Entrepreneur of the Year, Best use of Social Media- Nissan in the 2011 India PR & Corporate Communications Award and Best Mobile App in the Indian Digital Media Awards 2013.


  1. Blogworks:

Blogworks is a well-known digital marketing agency based in New Delhi. It provides services such as content syndication, brand storytelling, designing, website and mobile development and media planning. It has worked with companies like Marks and Spencer, Harley Davidson, Allen Solly, Mahindra, Fastrack, Samsung etc.


  1. BCWebWise:

BCWebWise is a full-service digital marketing agency famous for its strategic brand solutions and world-class creatives, website development, social media optimization, intranet development, Email marketing, content management system, media planning and buying, SEO and SEM. It is based in Mumbai and Delhi. It has been ranked amongst India’s Top 10 Digital Agencies by the Economic Times (2010, 2011). It has received awards such as Bronze Afaqs Digital Agency Awards for Application category and Integrated Category and Gold DMAi for Experience App and Silver for responsive site for Camlin. (more…)

MBA in marketing: The gist of Marketing

What is MBA in Marketing?

MBA in Marketing is a two-year post graduate course. MBA in Marketing is the most sought out degrees by both students and employers these days. With the shift to digital marketing, many business firms have their own in-house marketing agencies that help in bringing them more customers. Marketing is required for every type of business to improve sales.


Who can do MBA in Marketing?

Students who have good communication, leadership and analytical skills can opt for MBA in Marketing. It requires skills to attract customers and increase business. Marketing includes promoting the goods or services through various means to attract clients.


What is taught in MBA in Marketing?

Students are taught how to communicate with clients of the company and different strategies to promote sales of the company. Students are taught the concepts of personal sales, sales promotion, public relations, advertising, publicity and marketing communication. Marketing is a huge concept which includes developing strategies to increase sales, improve product quality, attract customers by advertising the products, communicate with clients, solve client queries and maintain healthy public relations.


What are the concepts involved in MBA in Marketing?

Students doing MBA in Marketing are taught a variety of skills which can be used in a number of positions across different companies and industries. At the end of the day every employee of a company works for improving the client base of the company. Following are the common courses found within MBA in Marketing:

  • Marketing management
  • Marketing channels strategies
  • Operations management
  • Sales force management
  • Product strategy, branding and marketing
  • Forecasting and modeling strategy
  • Consumer and brand image strategy


What are the job options after MBA in Marketing?

  • Sales manager, who has to set sales target, manage the distribution of the goods and services and customer service.
  • Marketing manager, who has to make marketing strategies to attract clients.
  • Product manager, who is responsible for the delivery of goods to the clients, maintains the quality of goods and customer service.
  • Market research analyst, who collects data, evaluates data, conveys the data to the business development team to make marketing strategies.
  • Media planner, who makes advertisement campaigns, puts it across selected media means and helps marketing team meet their targets.
  • Internet/online marketing manager, who manages the digital marketing, search engine optimization and website content.


Which top colleges offer MBA in Marketing?

  • Indian Institute of Management, Ahmedabad
  • Indian Institute of Management, Bengaluru
  • Indian Institute of Management, Calcutta
  • Xaviers Labour Research Institute, Jamshedpur
  • Faculty of Management Studies, Delhi
  • Management Development Institute, Gurgaon
  • P. Jain Institute of Management and Research, Mumbai
  • Indian Institute of Management, Indore
  • Indian Institute of Management, Lucknow
  • Indian Institute of Management, Kozhikode

Dilemma Between MBA Finance and Marketing

We often come across a lot of students having confusion about whether they should go for MBA in Finance or should they go for MBA in Marketing. The answer to each confusion related to this topic is that it all depends on the student’s interest as both these fields have wide scope and opportunities that allows one to have an established career.

MBA in Finance is for those who have interest in numbers and like to keep track of each detail. This field has wide range of opportunities like Finance Analyst, Budget Analyst, Personal Financial Advisor, Credit Risk Management Analyst.

MBA in Marketing is for those you love to be creative in their work and have effective communication skills as well as have a liking towards managing the networks. The opportunities in this field are many, such as Marketing Manager, Branding Specialist, Marketing Analyst, Advertising Executive.

In both professions, one can get good salary package as the years go by. The starting salary at the entry level is between ₹20,000 – ₹50,000 per month. Then when the individual enters the middle level the package goes up to ₹60,000 – ₹1.2 Lakh per month. At the senior level gets a package salary that goes above the earlier mentioned salary packages.

Mostly, the confusion regarding MBA in Finance and MBA in Marketing arises since most of them are not aware about the careers scope, opportunities, jobs, colleges. Also, most of them are unaware of what catches their interest. There are many who go for either finance or marketing just because it is now the ‘Massive thing’ or companies dig for graduates from ‘MBA in Finance’ / companies dig for ‘MBA in Marketing’.

Which is not the case, because finance and marketing are two important pillars in each business/firm/company. Without these pillars, it is very difficult to run a company. Also, competition in the market is another reason for students/individuals to have a dilemma regarding this subject.

There are companies in large numbers who are waiting to hire graduates and professionals from both these streams. Big and small companies, start-ups, multi-national companies everybody is looking for the right candidate.

Career Scope After Marketing MBA


So, to conclude, one has nothing to be confused about as they must just inspect themselves and look for the qualities that MBA in finance or marketing requires one to have. And, also don’t forget to inspect your interest because you may qualify to their requirement but they should light up your interest towards them.

4 P’s of Marketing Mix (product, price, place, promotion)

The Marketing mix is a set of four decisions (product, price, place, promotion) which needs to be taken before launching any new product. Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the start of the new school year, or selling an item at a price that’s too high or too low  to attract the people you’re targeting.

Understanding the Tool