Your gateway to MICA PGDM-C and PGDM programs - India's premier institution for Strategic Marketing & Brand Communications. Built on 18+ years of MBA coaching, 500+ MICA converts, and live mentorship from MICA alumni who have actually cracked MICAT and entered these programs.
One programme. Two flagship paths. Every MICA convert needs. MICAT 2026-27: ~224 Qs across 3 sections, 135 minutes, Psychometric must clear first. Your gateway to MICA PGDM-C (180 seats) and MICA PGDM - India's Mecca of Strategic Marketing & Brand Communications. Live lectures from MICA alumni. 1,500+ Maximizer questions. 30 Descriptive Writing Tests and live strategy sessions from MICA alumni faculty.
Three flagship programs. Pick the one that fits your prep window. MICAT is creativity-first - every plan builds Divergent-Convergent thinking, Descriptive Writing, and Psychometric readiness. 6-day money-back guarantee.
Daily Live Lectures Mon-Fri by MICA Alumni. MICA Bootcamp 1 week before MICAT I. 8 MICAT Level Mocks + 20 Sectional Tests. Validity till 15 Feb 2027.
Full MICAT Online Course plus NMAT prep for NMIMS admissions - two MICA-adjacent exams in a single subscription. Best for covering both MICA and NMIMS Mumbai.
Complete CAT prep with live lectures, 10 MBA entrances, GMAT prep, and full GD-WAT-PI. Validity till May 2028 - covers the entire 2027 admissions cycle.
Five reasons 500+ MICA aspirants chose CATKing for MICAT. Not slogans. These are the levers that produced MICA PGDM-C and PGDM converts across our 18-year track record - including GE-PI stage mentorship from MICANs.
Most coaching is taught by ex-students. CATKing is taught by the founder himself. Sumit Singh - SPJIMR Mumbai PGDM 2009, Harvard Executive Management alumnus, NIT Karnataka B.Tech - runs every live VARC class personally. No outsourcing. No franchisee model. The person who has built 2,080+ IIM admits across 18 years is teaching your batch.
Most students take 5 random mocks and pray. CATKing students take 30+ mocks across three calibrated levels - Turbo (foundation), Intensive (mid-prep), Advance (exam-ready). Each comes with a sectional analytics dashboard so you fix the right topic at the right time, not panic on test day.
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Every CATKing teacher has cracked a top B-school themselves and specialises in one section. Biswadip Sir (NMIMS) for Verbal. Sahil Sir and Prantik Sir (CAT 99%ile, QA specialists) for Quant. Krishna Sir (IIM Mumbai) for DILR. Anisha Ma'am (NMIMS + Harvard PMNO) for GDPI. Section-wise depth, not generalist shallow coverage.
The numbers that actually matter. Results compiled across our 18-year history, verified via student converts to MICA PGDM-C and PGDM.
Everything you need to know about MICAT. Facts verified against official MICA notifications and CATKing MICAT analysis archives.
MICAT (MICA Admission Test) is conducted by Mudra Institute of Communications, Ahmedabad (MICA) to admit candidates into its PGDM-C (Post Graduate Diploma in Management-Communications) and PGDM programs. MICAT 2026-27 is expected in early December 2026 (MICAT I) and February 2027 (MICAT II). MICA takes the best of both scores for GEPI shortlisting.
~224 questions across 3 sections: 150 Psychometric (30 min, qualifying only), 4 Descriptive Writing Qs (~25 min), and ~80 Aptitude MCQs (~80 min). Psychometric must clear for the Aptitude section to be evaluated. −0.25 negative marking in Aptitude. Up to 2 attempts per cycle.
MICAT is unique - it tests Divergent-Convergent Thinking, Descriptive Writing, and Psychometric readiness alongside standard Aptitude. A valid CAT/XAT/GMAT score is mandatory for the GEPI shortlist (50% MICAT + 50% CAT/XAT/GMAT). MICA conducts it in 50+ cities across India.
MICAT 2026-27 pattern: ~224 questions across 3 sections. 135 minutes total. Sections in fixed order: Psychometric → Descriptive → Aptitude. −0.25 for wrong MCQs in Aptitude. Psychometric must clear for Aptitude to be evaluated. Up to 2 attempts per cycle.
Section-wise topic breakdown with approximate weightage from recent MICAT papers (2022-2025 pattern). Click each tab below.
4 passages, 16 questions. Business, economics, philosophy, science, arts. Focus: main idea, inference, vocabulary in context, tone.
Reorder 4 to 5 sentences into a coherent paragraph. Logical flow and transition words. Usually TITA.
Pick the best one-line summary of a short paragraph. Core argument vs supporting detail.
Identify the sentence that does not belong in a 5-sentence set. Subtle logical misalignment test.
Strengthen and weaken arguments, assumption identification, inference drawing.
Fill-in-the-blank with most contextually appropriate word or phrase.
Data in tables with multi-variable reasoning. Decode and extract trends.
Visual data interpretation combined with percentages, ratios, calculation shortcuts.
Linear, circular, and matrix-based seating puzzles. Logic grid reasoning.
Knockout tournaments, round-robin leagues, scoring patterns. Hybrid logic and DI.
Statements from truth-tellers and liars. Classical logic puzzles.
Decide if given data is sufficient to answer a question. Rare but reappearing.
Percentages, Profit & Loss, Time-Speed-Distance, Time & Work, Ratios, Averages, Mixtures. The heaviest topic.
Linear and quadratic equations, inequalities, functions, logarithms, polynomials, max-min.
Triangles, circles, coordinate geometry, areas and volumes, 2D and 3D figures.
Divisibility, HCF/LCM, remainders, base conversion, factorials, digit problems.
Permutations and Combinations, Probability, Set Theory, advanced Logarithms, Functions and Series.
Age problems, Calendar, Clocks, Mixtures and Alligations. Sneaks into 1 to 2 questions.
Section B of MICAT: 4 Descriptive Writing tasks, ~25 minutes, no negative marking. Evaluated by MICA faculty for originality, structure, and communication clarity.
A statement or topic is given. Candidates write a structured essay expressing their viewpoint with supporting arguments. Tests logical flow, clarity, and creative expression.
A debatable statement is provided. Candidates must write 3 points in favour, 3 points against, and their own opinion. Tests analytical balance and writing quality.
4 images are shown. Candidates create one connected story incorporating all four images. Tests creative synthesis, narrative skill, and divergent thinking.
A brief creative prompt or scenario-based writing task. Tests originality and communication conciseness. MICA faculty evaluate for freshness of perspective.
Our MICA alumni faculty reverse-engineered what MICAT toppers do differently in the final 6 months. This is the exact roadmap we follow in every MICAT live batch - from Psychometric approach to Descriptive Writing mastery.
Build the concept base before speed becomes relevant. CATKing's VPAR phase is a signature start covering Vocabulary, RC, Para Jumbles, Arithmetic, Algebra and easy LR.
One module at a time, with Arithmetic and Algebra getting deeper coverage. Verbal live with Sumit Sir on a fixed weekly cadence, plus LOD 1 and LOD 2 drills running through the phase.
Turbo Mocks, then Intensive Mocks, then Advance Mocks. Attempt on weekend, faculty-led analysis early next week, fix topic weakness mid-week. Repeat through the phase.
Revision, last-mile speed, exam-day simulation at your allotted slot. This is where 98 becomes 99+. Post-CAT, immediate pivot to OMET and GDPI.
MICA Ahmedabad offers 4 programs via MICAT: PGDM-C (180 seats), PGDM (36 seats), FPM (Fellow Programme in Management - doctoral), and CCC via School of Applied Creativity (1 Year). MICAT is a common entrance for all.
MICAT score alone is not enough. MICA uses a composite: 50% MICAT + 50% CAT/XAT/GMAT for GEPI shortlisting. Then the GEPI stage has its own weightage.
Note: The GEPI shortlist combines 50% MICAT + 50% CAT/XAT/GMAT score. Students must have a valid CAT/XAT/GMAT score to appear. MICA takes the best of MICAT I (December) and MICAT II (February) for shortlisting. Always verify the latest weightage on mica.ac.in.
Free · Live · Every Saturday 6 PM IST. Get your MICAT prep strategy reviewed live by CATKing's founder - and find out exactly what's between you and your dream MICA PGDM-C or MICA PGDM admit.
Founder & CEO, CATKing. SPJIMR PGDM 2009, Harvard Exec Management, NIT Karnataka B.Tech
Dates below mirror MICA's typical MICAT cycle. MICAT runs in two attempts - MICAT I (December) and MICAT II (February). MICA takes the best of both scores for GEPI shortlisting.
MICA Ahmedabad opens MICAT I registration at mica.ac.in. Candidates must have a valid CAT/XAT/GMAT score to be eligible for GEPI shortlisting. Registration fee: ₹2,100 per phase.
NOWLast date to submit MICAT I application. Correction window typically available for a few days thereafter. Ensure your CAT 2026 registration is complete before applying.
NOWAdmit cards available for download on mica.ac.in. Carry a printout on exam day. Contains test centre address, candidate details, and exam-day instructions.
NOWMICAT I 2026-27 conducted online. Three sections in fixed order: Psychometric (qualifying, ~25 min) → Descriptive Writing (~25 min) → Aptitude MCQ (~80 min). Held consistently in the first week of December per historical trend.
NOWResults typically released within 15-18 days of the exam. MICA uses the best of MICAT I and MICAT II scores for GEPI shortlisting - a lower MICAT I score does not close your admission.
NOWMICAT II registration opens in November 2026 and closes in the last week of January 2027. Candidates who appeared for MICAT I can re-appear; MICA takes the best score automatically.
NOWMICAT II admit cards release in the first week of February. Exam held around 13 February 2027 (expected) - historically in the second week of February. Same pattern as MICAT I.
NOWMICAT II results typically out within 15-18 days. MICA computes composite shortlist score: 50% MICAT (best of two) + 50% CAT/XAT/GMAT. GE-PI shortlist released shortly after.
NOWShortlisted candidates called for Group Exercise (GE), Personal Interview (PI), and Written Ability Test (WAT) at MICA Ahmedabad campus. CATKing's MICAT course includes dedicated GE-PI-WAT preparation.
NOWMICA releases final merit list and admission offers for PGDM-C (180 seats) and PGDM (36 seats). Waitlist movement may continue. Final year students must submit degree completion proof before joining.
NOWTry the CATKing MICAT prep ecosystem for free. Sample these before deciding on a paid course. No credit card, no strings.
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Everything you need to know about MICAT 2026-27 in one PDF: exam pattern, all 3 sections, marking scheme, eligibility, key dates, MICA programs, and GEPI shortlisting formula.
MICAT I 2025-26 was held on 6 December 2025. Total duration: 130 min. Overall difficulty: Moderate. Psychometric was qualifying-only. QA-DI was the toughest section. Descriptive essay topics were creative and scenario-based. Source: IMS India, GradSquare.
Format: Scenario-based MCQs testing psychological reasoning and personality traits. Questions present real-world situations with 4-6 options - no single "right" answer; MICA evaluates response patterns.
Key tip: Do not overthink. Respond instinctively and consistently. Speed is critical - 68 Qs in 25 min means ~22 seconds per question.
DCT (20 Qs): Word association, analogies, coding-decoding (7-8 Qs), arrangements, visual reasoning, numerical series. Easy-Moderate; highest DCT weightage on Coding-Decoding.
VA (20 Qs): Jumbled paragraphs, word pairs, paragraph completion, fill-in-the-blanks, 2 RC passages. GA (10 Qs): 8 current affairs + 2 static GK (media, brands, marketing).
QA topics (14 Qs): Arithmetic (6 Qs) - percentages, ratio, time-work; Modern Math (4 Qs); Geometry; Algebra. 2 TITA questions (no negative marking). All questions offered 4 options (vs 8 last year).
DI (6 Qs): 1 table-based set (3 colleges × 4 companies), relatively easy with screen calculator. Good attempt: 8-10 of 20 at 85%+ accuracy.
Quick answers to the most common MICAT 2026-27 queries. Pulled from CATKing's actual FAQ and student calls.
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