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MICAT is an MBA entrance exam conducted by MICA, Ahmedabad for admissions into their two year Post Graduate Diploma (PGDM) or Post Graduate Diploma in Management Communications (PGDM-C) program. This program focuses on developing professionals who can excel in various aspects of marketing, brand management, advertising, media, and communications. MICA is one of the premier institutions in the country offering postgraduate programs in the field of communications management. The MICAT exam is specifically designed to assess candidates' aptitude for strategic communication and marketing.


Exam Details

The exam is conducted every year in two slots, one in December and one in February, through an online mode. The Phase I registration will usually start in September. There are around 140-150 questions in MICAT with a duration of 165 minutes. 





Entrance name

MICAT 2023

MICAT full form

Mudra Institute of Communication Admission Test

Examination level

National Level Exam

MICAT question types

Objective & subjective

Exam duration

2 Hours 45 Minutes

Exam mode

Computer-based test



Marking scheme

1 mark for each correct answer

-0.25 marks for each incorrect answer


50% marks in bachelor's degree

Courses Available in MICAT



Some key points about the exam:

  1. Eligibility: Candidates must hold a bachelor's degree (in any discipline) from a recognized university. Those appearing for the final year of their bachelor's degree are also eligible to apply.

  2. Exam Format: The MICAT exam is conducted in online mode and consists of multiple sections. The exam pattern may vary from year to year, but typically it includes sections such as Verbal Ability, Quantitative Ability, General Awareness, Divergent-Convergent Reasoning, Descriptive Test, and Psychometric Test.

  3. Psychometric Test: MICAT includes a psychometric test that assesses the candidate's personality traits, preferences, and behavioral characteristics. It helps gauge the candidate's suitability for a career in communications and marketing.

  4. Descriptive Test: MICAT has a descriptive test section that evaluates candidates' writing skills. Candidates are required to write essays, express their opinions, and analyze given situations. This section helps assess their communication abilities and creativity.

  5. Group Exercise and Personal Interview: Shortlisted candidates based on their MICAT scores are further invited for Group Exercise (GE) and Personal Interview (PI) rounds. These rounds evaluate the candidates' interpersonal skills, teamwork, leadership qualities, and overall suitability for the program.

  6. MICAT Score: The final selection of candidates is based on their performance in the MICAT exam, GE, and PI. The MICAT score carries significant weightage in the selection process.

  7. Application Process: Interested candidates need to register online for the MICAT exam on the official MICA website. The application form requires personal and academic details, along with payment of the application fee.


MICAT Exam Strategy

1. Speed writing ability: MICAT exam involves a lot of descriptive writing, which
requires candidates to write as quickly as possible. Candidates should practice
writing for 10 minutes every day, which will help in gradually increasing the speed
and time. Completing the paper on time is imperative for good scores.

2. Think like a Lawyer: MICAT gives the opportunity to be a lawyer. It requires you to
give arguments to abstract topics such as "Honesty is excellent, but don't be honest."
You will be required to come up with both for and against arguments without much
time to think.

3. Become a storyteller: MICAT exam is designed to bring out the creativeness inside
you. The exam comprises of a question in which you are given four photographs and
must create a tale out of them. Does it appear to be simple? Only 10-12 minutes
remain when you arrive at this question, and the solution is offered on three pages,
which you somehow managed to complete. If you're interested in seeing the
photographs, they were 1) Penguins conversing with one another. 2) In his office, a
person is on the phone. 3) Three individuals wrapped in bandages spinning around a
fan, and 4) birds singing.