Established in 1991, MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programs including four residential programs: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C). MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.
Since its start, MICA Ahmedabad has had a perfect placement record. 179 students participated in MICA placements in 2020, and all of them received suitable job offers. MICA also provides scholarships based on a student's overall academic performance as well as family income. Each scholarship is worth up to 25% of the annual expenses.
| MICA | |
| Highest Salary (In Lakhs) |
36 LPA |
| Average Salary (In Lakhs) |
20.09 LPA |
| Median Salary (In Lakhs) |
19 LPA |
| Number of Companies | 81 |
| Batch Size | 208 |
| Fees | 23 Lakhs |
| Exams Accepted | MICAT + CAT, XAT, GMAT |
| Cutoffs | No Cutoffs, Safe Scores, CAT 85%ile, XAT 80%ile.GMAT 600, MICAT 30+ |
| Director | Director: Ms. Jaya Deshmukh (An alumna from the first batch of MICA) Ex-Google, Microsoft, Colt, Cognizant, and AT&T. |
| Batch Profile | 49% Female; 51% Male 39.3% Freshers; 43.1% Engineers |