Established in 1991, MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C).

MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.

MICA Ahmedabad offers a diverse range of AICTE-approved programs, including four prestigious residential courses: the Post Graduate Diploma in Management–Communications (PGDM-C), the Post Graduate Diploma in Management (PGDM), the Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and the Fellow Programme in Management–Communications (FPM-C). These programs provide a variety of specializations to cater to students' interests and career aspirations.

MICA Ahmedabad, a premier institute renowned for its focus on Strategic Marketing and Communications, offers a diverse range of AICTE-approved programs designed to cater to the evolving needs of students and industry professionals. Among its offerings are four flagship residential programs: the Post Graduate Diploma in Management–Communications (PGDM-C), a program uniquely focused on communications and marketing; the Post Graduate Diploma in Management (PGDM), which provides a comprehensive management education; the Post Graduate Certificate Programme in Crafting Creative Communication (CCC), tailored for individuals seeking expertise in creative domains; and the Fellow Programme in Management–Communications (FPM-C), a doctoral-level program offering advanced research opportunities in communications and related areas. These programs are available with a wide array of specializations to meet diverse career aspirations.

The MICA application must be submitted online along with the requisite application fee of Rs. 2,100. While filling out the application, candidates are required to select and update the exam score(s) they wish to submit (CAT/XAT/GMAT).

MICA follows a comprehensive five-step admission process, which includes appearing for MICAT, shortlisting based on entrance exam scores, and a final selection round. The detailed admission process is as follows:

Step 1: Appear for an Accepted Entrance Exam

Candidates must apply and appear for at least one of the following entrance exams:

• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• GMAT (Graduate Management Admission Test)

Step 2: Register for MICA and MICAT

• Apply for MICA admission online and select whether to appear for MICAT-I, MICAT-II, or both.
• MICAT is MICA’s unique entrance test, focusing on creativity, critical thinking, and communication skills.

Step 3: Shortlisting of Candidates

• MICA evaluates candidates based on a combination of their MICAT scores and CAT/XAT/GMAT scores.
• In the shortlisting process, MICA assigns 50% weightage to MICAT scores and 50% to CAT/XAT/GMAT scores.

Step 4: Final Selection Round (GE-PI)

Shortlisted candidates are invited to participate in the Group Exercise (GE) and Personal Interview (PI) rounds, which are conducted at MICA Ahmedabad.

Step 5: Admission and Merit List

• After the final selection process, candidates can check their admission status in the merit list.
• Admission is offered based on a composite score that considers performance in MICAT, GE-PI, and CAT/XAT/GMAT scores.
• Selected candidates must pay the admission fee to confirm their seat.

Selection Process (Batch 2025-2027)

• Candidates who demonstrate an aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

• MICAT is a Computer Based Test (CBT) used for selection of PGDM/PGDM-C 2025- 2027 batch. It is conducted twice a year – First Saturday of December (2024) and last Saturday of January (2025). Candidates may choose to write both MICAT I & II. Better of the two MICAT Scores is considered. It has over 48 test centres across the country.

MICA PGDM-C / PGDM admission process check out*: https://www.mica.ac.in/postgraduate-programme/selection-process-and-timelines

Placement Highlights at MICA Ahmedabad

MICA Ahmedabad has consistently showcased its leadership in the field of strategic marketing and communications and has an exceptional placement record. The highlights of the latest placement season include:

• 100% Placements for the batch.
• Highest CTC offered: INR 35.5 LPA.
• Average CTC: INR 19.21 LPA, with the Median CTC standing at INR 18 LPA.
• The top 25 students achieved an impressive average CTC of INR 29.90 LPA, while the top 50 and top 100 students secured INR 26.61 LPA and INR 23.12 LPA, respectively.
• A total of 195 students participated in the placement process.

Sector-Wise Insights

MICA placements spanned a variety of sectors, with top recruiters offering competitive packages. The sectoral breakdown is as follows:

• FMCG: 38 offers; Highest CTC: INR 35.5 LPA, Average CTC: INR 22.49 LPA.
• IT/ITeS: 25 offers; Highest CTC: INR 31.75 LPA, Average CTC: INR 21.07 LPA.
• FMCD: 35 offers; Highest CTC: INR 27 LPA, Average CTC: INR 18.30 LPA.
• Media & Advertising: 32 offers; Highest CTC: INR 29 LPA, Average CTC: INR 16.25 LPA.
• Analytics, BFSI & Consulting: 35 offers; Highest CTC: INR 29.04 LPA, Average CTC: INR 19.92 LPA.
• Others: 31 offers; Highest CTC: INR 23.13 LPA, Average CTC: INR 16.67 LPA.

Top Recruiters

MICA attracted diverse and prestigious recruiters from leading global and Indian brands. Companies such as Accenture, Coca-Cola, Flipkart, ITC, Disney, Tata Steel, L'Oréal, IBM, Aditya Birla Group, and Samsung were part of the placement drive. These organizations offered roles in marketing, branding, analytics, consulting, and more, reaffirming MICA’s reputation as a hub for creative and strategic talent.

With a strong alumni base and a focus on preparing students for evolving industry demands, MICA continues to set benchmarks in placements and career development.

Summer Placement Highlights at MICA Ahmedabad

MICA Ahmedabad continues to excel in providing outstanding summer placement opportunities for its students, achieving 100% placements for the latest batch. The key highlights of the summer placement season are:

• Highest Stipend: ₹4,55,000
• Average Stipend: ₹1,51,800
• Median Stipend: ₹1,20,000
• A total of 199 students participated in the summer placement process.

MICA (Mudra Institute of Communications, Ahmedabad) does not have strict cutoffs for admissions but considers a combination of entrance exam scores, overall profile, and MICAT performance. For candidates aiming to secure admission, a safe range of scores would be around 85 percentile in CAT, 80 percentile in XAT, and 600 in GMAT. Additionally, for MICAT, a score of 30+ is generally considered competitive. It is important to note that MICA places significant emphasis on the MICAT exam, which tests candidates on areas like Divergent-Convergent Thinking, Verbal Ability, and Psychometric profile, along with a focus on creativity and innovation. Hence, performing well in MICAT is crucial for securing admission.

The Mudra Institute of Communications (MICA), Ahmedabad, achieved an impressive ranking of 32nd in the National Institutional Ranking Framework (NIRF) 2024 survey for MBA programs. Renowned for its specialization in Strategic Marketing and Communication, this ranking highlights MICA's commitment to academic excellence, industry-oriented programs, and innovative pedagogy.

MICA Scholarships (AY 2024-26)

MICA provides scholarships to deserving, meritorious, needy students and thereby helps reduce the burden of high education costs that students and their parents have to bear. The MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded on a merit-cum-means basis to students currently pursuing studies at MICA and benefit students of the 2-year programmes, viz. the Post Graduate Diploma in Management (Communications) - PGDM(C) and Post Graduate Diploma in Management - PGDM and the 1-year Post Graduate Certificate Programme in Crafting Creative Communications (CCC). The process of evaluating and awarding the scholarships is detailed and rigorous.

The criterion for selection is based on the following: (applicable to both PGP & CCC)

• Family Income not exceeding Rs. 10 lakhs per annum

• Student's academic performance (minimum CGPA of 3.00) and class attendance record (minimum 80% across all subjects) in the first year (applicable to PGP- 2)

• Other achievements (e.g., winning state/national/international level competitions)

• Scrutiny of Income-Tax Returns and Bank Statements of all the earning members of the family for the last 3 years

• A brief justification of applying for the scholarship (Separate in case of applying for Equity Scholarship)

• Family Background

The Selection Process involves the following:

• Notification and Announcement to students inviting applications

• Preliminary scrutiny of applications and financial documents as per respective criteria laid down

• Interview and Interaction with the shortlisted students by the Scholarships Committee (consisting of MICA faculty and staff).

• Recommendations of selected students by the Committee

• Official notification to the final selected students

Official notification to the final selected students

The maximum number of scholarships to be awarded will be between 25 to 30 (to PGP-1, PGP-2, and CCC) in a year.

The MICA Scholarships would be awarded to students of PGP-1 (between 11 to 13) and PGP-2 (up to 12). The Scholarship amount would be in the range of 25% to 100% of the Tuition Fees per student in the programme.

This apart, 1 or 2 students of PGP-1 will stand to receive sponsorship of up to Rs. 5 Lakhs from Prof. Bikram Bindra, MICA's Adjunct Faculty. These scholarships given by Prof. Bindra will be known as the "Equity Scholarship" and will be applicable to those students from PGP-1 who represent a minority status based on religion, ability, sexual or gender identity.

Please note that the final discretion to award the scholarships rests with the MICA Management.