Anisha has done MBA in Marketing from NMIMS And Executive Management(PMNO) from Harvard Business School. She has been instrumental in growing CATKing Digital with her experience with Marico and Henkel in the past.
It is a well-known fact that the media industry is continuously growing and there is no doubt that they need a good number of talented managers to further the growth. So, let's have a look at some of the top management colleges offering MBA/PG in Mass Media Management.
MICA
- The MICA Fellows Program is the nation's first program of its type.
- The program is authorized by the AICTE.
- Its aim is to produce excellent researchers capable of reaching global standards.
- The program focuses on preparing scholars of change.
- It encourages both fundamental and applied research.
- Key areas of focus include critical thinking, argument development, knowledge gap identification, problem formulation, and thesis writing.
- The program implements a unique world-class pedagogy.
- It includes a foreign immersion module offered in collaboration with internationally renowned universities.
MICA Ahmedabad is accepting online applications for admission to the one-year PG Certificate Course in Crafting Creative Communications (CCC) and Fellow Program in Management – Communications (FPM-C) for the academic session 2024-26.
The last date to submit an application for PGDM-C/ PGDM is January 17, 2024 with an application fee of INR 2100/- while for FPM-C is March 22, 2024 with an application fee of INR 2500/-
MICA The School of Ideas, formerly known as Mudra Institute of Communication has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management
MICA is an Autonomous, Non-profit Institution in Ahmedabad. MICA was ranked by various Ranking Bodies like NIRF, IIRF. The Institute secured 37th rank in Management Category by NIRF 2023 and 9th Rank by IIRF 2024.
MICA Admission
Step 1: Visit the official website of the college and click on ‘Apply Online’.
Step 2: Register yourself with a valid email id and contact number. After the successful registration, candidates will receive an email with MICA ID and MICA password.
Step 3: Fill the application form and pay an application fee of INR 1,985 via online mode (Debit/ Credit Card/ Net Transfer) or by DD in favor of ‘MICA’ payable at Ahmedabad.
Procedure for Shortlisting:
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MICAT part A (Psychometric test) is a qualifier during the shortlisting process.
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Candidates who qualify for section A are evaluated based on their relative performance on the CAT/ XAT/ GMAT, and those who earn a valid score in this exam are considered for section B of the MICAT assessment.
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Those who qualify based on their relative performance in Section B will have their MICAT Section C scores evaluated.
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Candidates that pass section C are shortlisted for the GE and PI rounds in Ahmedabad, Kolkata, Delhi, Bengaluru, or Mumbai.
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The list of GE and PI applicants is based on a composite score formula of 50% CAT/ XAT/ GMAT and 50% MICAT results.
Eligibility:
Graduation (10+2+3) from a recognized university, accredited by UGC/AICTE/DEC/AIU/State Government, in any discipline.
Placement structure
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100% Final Placements
- The highest annual CTC increased to 36 LPA.
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Average CTC - 20.09 LPA
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Median Package - 19 LPA
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Fees - INR 23 lacs
- Companies - Major recruiters included L'Oreal, ITC, Mahindra Group, Microsoft, The Coca-Cola Company, Flipkart, Google India, Nivea, Tata Consumer Products, Procter & Gamble, and Diageo.
Check Out: MICA Placement Report
Symbiosis Institute of Media & Communication (SIMC Pune)
Being the part of Symbiosis International (Deemed University), Symbiosis Institute of Media & Communication, Pune was established in 1991. The college is located at Symbiosis Knowledge Village, Lavale, Mulshi, Pune, Maharashtra 412115. Just like other colleges of Symbiosis Group, SIMC has a vision of “Promoting international understanding through quality education”.
- SIMC, Pune was ranked 2nd best Mass Communication college across India by Outlook in 2018.
- It was ranked 4th in Top Mass Communication Colleges by The Week in the same year.
- The college received numerous other awards in 2018.
- Best Master’s 2018 ranked the college as the 8th best MBA CM program in Central Asia.
- Outlook-Drishti 2018 ranked SIMC's MBA program 39th in 'Best B School' rankings.
- The college is approved by AICTE.
At Symbiosis Institute of Media & Communication, Pune, the following programs are currently being offered:
- Master of Business Administration (MBA) in Communication Management with an intake capacity of 120 students.
- Master of Arts (MA) in Mass Communication.
Eligibility criteria for admission to these programs are as follows:
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For MBA in Communication Management: Graduation from any accredited university or nationally significant institution with at least 50% aggregate marks (45% for SC/ST candidates). Candidates expecting their final year results can also apply, but admission will be conditional upon demonstrating that they graduated with the required percentage.
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For MA in Mass Communication: Similar eligibility criteria apply as for the MBA program.
Placements:
- Highest Package:
- INR 20.50 LPA: MBA (CM)
- INR 6 LPA: MA(MC) Journalism
- INR 7.10 LPA: MA(MC) Audio Visual
- Average Package:
- INR 8.24 LPA: MBA (CM)
- INR 4.57 LPA: MA(MC) Journalism
- INR 3.72 LPA: MA(MC) Audio Visual
| Important Dates for Admission Cycle - MBA(CM) Programme - Batch 2024-26 : Phase I | |
|---|---|
| SIMC Online Registration Starts | Wednesday, August 23, 2023 |
| SNAP Test | Sunday, December 10, 2023 Sunday, December 17, 2023 Friday, December 22, 2023 |
| SNAP Result | Wednesday, January 10, 2024 |
| SIMC Online Registration Closes | Wednesday, January 17, 2024 |
| SIMC Last Date of Payment | Wednesday, January 17, 2024 |
| Important Dates for Admission Cycle - MBA(CM) Programme - Batch 2024-26 : Phase II | |
| Shortlist of Candidates for GE - PI | Wednesday, January 31, 2024 |
| SIMC Group Exercise and Personal Interaction (GE-PI) | Fri - Sat - Sun February 16, 17, 18 2024 |
| Announcement of First Merit List | Wednesday, March 06, 2024 |
| Last Date of Fee Payment of First Merit List (1st Installment) | Tuesday, March 19, 2024 |
Application Procedure
Step1: Submit a SNAP application
- For the application form and all other SNAP 2023 information, go to www.snaptest.org.
- Pay the INR 2250 SNAP Test registration cost when registering for SNAP 2023 (government taxes will be added as and when applicable).
- After payment, a SNAP ID and password are generated. These are necessary to complete the online application for the MBA(CM) program at SIMC Pune.
- The SNAP 2023 exam must be taken in order to be considered for admission to SIMC's MBA(CM) program.
Step 2: MBA(CM) Program Registration
- Applicants to the MBA(CM) program may only be those who have registered and paid for 'SNAP 2023'.
- Once the SNAP 2023 payment has been completed, you will see the SIMC-MBA(CM) registration tab.
Symbiosis Institute of Media & Communication (SIMC Bangalore)
International students from over 85 countries pursue their undergraduate and postgraduate studies at Symbiosis, which is regarded as one of the best university in India for international students. Students and faculty are provided with opportunities to pursue their international academic interests to the fullest, be it through academic exchanges, or exposure to international conferences, seminars, workshops, and other resources making SCIE one of the most sought after international university in India.
- Symbiosis Centre for International Education (SCIE) is a special and central department created for international students.
- This department oversees international students' journey from admission to graduation from the university.
- It serves as a common platform for international students, not only from Symbiosis International University (SIU) but also from colleges and universities across Pune.
- SCIE conducts regular meetings with international students across all institutes of SIU.
- SCIE organizes orientation programs for international students to familiarize them with the university's philosophy, the institute, the city, and culturally sensitize them to their surroundings.
Eligibility:
Qualifying exam: SNAP Bachelor's degree from a recognised university/ institution of national importance with an aggregate of 50% (45% in case of SC/ ST category candidates)
Placements & Fee Structure:
- Highest Package: 13 LPA
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Average Package: 5.74 LPA
- Total fee for 2 years 11,20,000/
| S.NO | Details | Date |
| 1 | Registration for SET Begins | 15 December, 2023 |
| 2 | Registration for SCMS Bengaluru Begins | 15 December, 2023 |
| 3 | Last Date for Payment for SET | 14 April, 2024 |
| 4 | SET Admit Card Live | 25 April, 2024 for Test 1<br>30 April, 2024 for Test 2 |
| 5 | SET Test (CBT Mode) | 05 May, 2024 Test 1<br>11 May, 2024 Test 2 |
| 6 | Last date for registration & payment for SCMS – Bangalore (Online & Offline) | 21 May, 2024 |
| 7 | Declaration of SET Result | 22 May, 2024 |
| 8 | Shortlist Publishing Date | 27 May, 2024 |
| 9 | PI Dates | 07 - 17 June, 2024 |
| 10 | Merit list publish date | 22 June, 2024 |
| 11 | Last Date for Payment of Complete Fees | 29 June, 2024 |
| 12 | Commencement of the Program | 22 July, 2024 |
WeSchool (Welingkar), Mumbai
Established in 1977, S. P. Mandali’s Prin. L. N. Welingkar Institute of Management Development & Research, also known as WeSchool is a part of the prestigious S. P. Mandali, Pune. Keeping design and innovation its’ core, the institute endeavors to provide newer avenues to students towards achieving excellence in all spheres of life and nurture them to become Global Citizen Leaders. It is the sixth educational institute from Mumbai to appear as 68th among the top 100 Best Management Institutes in the National Institutional Ranking Framework (NIRF) list of 2020.
Besides being been ranked among the top Private B-Schools, India by NHRDN (National HRD Network) B-School Ranking; it has also been ranked among the top 100 B-Schools as per the National Institutional Ranking Framework (NIRF) conducted by the Ministry of Human Resource Development, Government of India.
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Full-time Two year PGDM programs:
- Business Analytics and Research
- Business Design
- E-Commerce
- Media and Entertainment
- Rural Management
- Retail Management
- Healthcare Management
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MMS (Master in Management Studies), a 2-year full-time Master’s Degree course offering specializations in:
- Marketing
- Finance
- Human Resource Management
- Operations
Eligibility
- Candidates with minimum 50% in graduation Degree Exam from a recognized University, completed by June 2024.
- Should have taken CAT (2023) conducted by the IIMs for the year specified in the advertisement (IIMs have no role in the Welingkar admission process) and /or/ XAT (2024) / and / or ATMA (Feb 2024) and / or CMAT (2024) and / or GMAT (2021 onwards).
Selection Process:
- Entrance Test - 40% weightage from exams CAT / XAT / GMAT / CMAT / ATMA
- Academics - 15% X, XII, and Graduation
- GAPI - 40% which includes Group Activity, PI – General Mgmt + PI Related to programs applied to + Relevant Work Exp, Response to Essay Q’s, Leadership Positions held and how it has groomed you overall
- Extracurriculars - 5% Awards / Accomplishments in Sports, Competitions from College days till date
Cut-Off:
| Program | CAT / XAT / GMAT percentile | ATMA / CMAT Percentile |
|---|---|---|
| PGDM, E-Business, Research & Business Analytics | 80 | 85 |
| PGDM Retail, PGDM Media and Entertainment, and PGDM Business Design | 75 | 80 |
| PGDM -Healthcare Management | 70 percentile across entrance tests, irrespective of any graduate degree background. | |
Placements
- Welingkar Institute of Management Development and Research (WeSchool) in Mumbai has a good record for placements for its MBA/PGDM courses.
- In Mumbai in 2023, the batch size was 720, with the highest package offered at ₹25.48 LPA, an average package of ₹12.01 LPA, and a median package of ₹11.80 LPA.
- In Bengaluru in 2023, the batch size was 270, with the highest package offered at ₹18.20 LPA, an average package of ₹10.20 LPA, and a median package of ₹10 LPA.
- Company Name: KPMG, Deloitte, EY, Genpact, Kaya clinic, Aditya Birla group, Decathlon, Reliance, Berger, Nestle, Asian Paints,ISS, Nielsen, Wipro, cognizant, TCS, GEP, Jio saavan, ZEE tv, ICICI, Morgan Stanley, Amazon, zomato, DHL., Makemytrip.
Post graduate diploma in management – media and entertainment
Present Intake: 60
Program started in 2016
Program Speciality
- Intended to produce leaders and business managers with a media edge.
- Extensive exposure to pertinent industry initiatives, including workshops, Winter/Summer projects, and Global Citizen Leader programs.
- Prominent media specialists curate and give lectures, workshops, live industry projects, films, and case studies as part of the transformative pedagogy.
| Application Form Fees | 3000 |
| Application Deadline | April 15, 2024 |
| Highest Salary (In Lakhs) |
25.48 LPA |
| Average Salary (In Lakhs) |
12.01 LPA |
| Median Salary (In Lakhs) |
11.80 LPA |
| Number of Companies | 25 |
| Batch Size | 720 |
| Fees | Rs. 14 Lakhs |
| Exams Accepted | CAT/ XAT/ ATMA/ CMAT/ GMAT |
| Cutoffs | CAT XAT PGDM, EBiz; RBA 80%ile BD, Retail, Media 75%ile Rural, HCM 70%ile |
| Director | Dr. Uday Salunkhe |
| Batch Profile | Female to Male ratio - 1:1.8 |
Employment prospects
In order to support and foster each emerging learner, we mentor, coach, and stand by them as they explore their natural skills and passions. Among the industries with opportunities are:
- Brand Marketing
- Content business
- Client Servicing
- Consumer Research
- Digital Media
- Public Relations
- Advertising
- Events
- Sales
- Business strategy
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