The Power of 2by2
Dr. Rahul Pratap Singh Kaurav
Associate Professor – FORE School of Management, New Delhi, contributing to marketing education, research excellence, and analytics-driven management learning initiatives.
Holds a PhD in Management, with academic specialization in Marketing Management, Services Marketing, and Marketing Analytics.
Brings extensive experience in teaching, research, consultancy, and faculty development, integrating marketing theory with data-driven decision-making approaches.
Actively involved in research methodology training and analytics education, supporting scholars and management students in quantitative and qualitative research practices.
Certified trainer in advanced research and analytics tools including SPSS, Jamovi, NVivo, MAXQDA, and Bibliometric Analysis, promoting evidence-based marketing research.
Has served as Adjunct/Visiting Faculty with international and national institutions including University of Liverpool (UK), BITS Pilani, and Taylor’s University (Malaysia), contributing to global management education exposure.
Research interests include Marketing Analytics, Consumer Behaviour, Services Marketing, and Research Methodology, with publications and academic contributions in reputed journals and conferences.
Teaches courses in Marketing Management, Marketing Research, Services Marketing, and Analytics, preparing students for careers in consulting, marketing strategy, and business analytics.