Digital advertising
Pradeep Racherla
Professor and Associate Dean – School of Management, Mahindra University, and Head – Digital Technologies
Holds a PhD in Business Administration – Fox School of Business, Temple University (USA) and an MBA – Sri Satya Sai Institute of Higher Learning
Experienced digital transformation and strategy consultant, with professional exposure to multinational firms and startups across India and the United States
Former Director – Post Graduate Programs, Woxsen School of Business, and Gene Edwards Professor of Banking & Assistant Professor of Marketing – West Texas A&M University
Served as Visiting Professor for executive and postgraduate programs at premier institutions including ISB, XLRI, SP Jain Global, and Great Lakes Institute of Management
Recognized for research excellence, including a globally highly cited and downloaded research publication, along with multiple teaching and research awards
Expertise in Digital Transformation, Digital & Social Media Marketing, E-commerce Business Models, and Marketing Analytics
Actively engaged in research on Digital Innovation, Go-to-Market Strategy, and Neuromarketing