Maria Carmela Ostillio

Masterclass on Content Marketing

Maria Carmela Ostillio is an Associate Professor of Practice in Marketing and Sales at SDA Bocconi School of Management. She has previously served as the Responsible Professor for Brand Management at Bocconi University.

At SDA Bocconi, she is the Director of the Brand Academy. Maria has been the project owner for numerous research and training projects ("Customized-Programs") for companies in the consumer goods, services, and B2B sectors. Her research primarily focuses on branding, strategic brand management, marketing, and corporate communications. Additional areas of study include direct and interactive marketing, one-to-one marketing, customer databases, and marketing information systems.

She is the author of numerous essays and articles on the topics she covers, published in prominent journals such as the Journal of Interactive Marketing, Journal of Global Fashion Marketing, International Journal of Arts Management, Economia & Management, and Micromacro Marketing.Maria has been a Visiting Scholar at several foreign universities, including Columbia University (New York, USA), Northwestern University (Evanston, USA), Tuck School of Business (Hanover, USA), and Eller School of Management at the University of Arizona (Tucson, USA). She has also been a Visiting Professor in Italy (Università Cattolica del Sacro Cuore, Piacenza; Università degli Studi di Napoli “Federico II”; Università degli Studi di Torino, Biella) and abroad (WU Executive Academy, Vienna University of Economics and Business; Skolkovo Business School, Moscow School of Management; SDA Bocconi Asia Center, Mumbai, India).

Rishabha Nayyar

• Introducing Rishabha Nayyar, a seasoned brand strategist and academic with expertise in strategic brand consulting, marketing communications, and qualitative research.
• Planner & Co-Founder at Fatmen, a Mumbai-based brand and communication consultancy working with innovative and disruptive brands.
• Brings over 22 years of corporate and entrepreneurial experience across more than 100 brands, including MNCs, Indian market leaders, and startups.
• Former Head of Strategy at 82point5 Communications, responsible for leading brand strategy across four offices.
• Served as a Brand & Communication Consultant, advising startups and established businesses on brand identity, positioning, and communication roadmaps.
• Held senior leadership roles at MullenLowe Lintas Group, including Executive Director and Senior VP Strategic Planning, managing portfolios for major brands like Unilever, ICICI, and Bharat Petroleum.
• Worked with Hindustan Unilever Ltd on the innovation strategy for Wheel Detergent, handling key launches and relaunches.
• Founder Director of Genesis Institute of Business Management (GIBM), Pune, overseeing academics, marketing, research, and placements.
• Holds a PGDM in Marketing & Finance from the Goa Institute of Management (GIM).
• Actively engaged in academia as a visiting faculty at top business schools, bringing practical industry insights into the classroom.

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Prof.Satyasiba Das

Prof. Satyasiba Das is a highly accomplished professional with a rich background in academia and research. He has served as Visiting Faculty for Strategic Management at Xavier Institute of Management (XIMB) and has international experience as a Research Consultant in Innovation and Regional Economic Development in Ireland, a Marie Curie Postdoctoral Researcher in Industrial Dynamics and Innovation in Ireland, and a Researcher in Innovation and Development in Norway. Prof. Das's expertise lies in strategic management, innovation, economic geography, and industrial dynamics, supported by his impressive educational qualifications and prestigious awards and fellowships.

Professional Experience:

1. XAVIER INSTITUTE OF MANAGEMENT (XIMB)- Visiting Faculty for Strategic Management

2. BORDER, MIDLAND AND WESTERN REGIONAL ASSEMBLY, ROSCOMMON, IRELAND- Research Consultant (Innovation, Regional Economic Development)

3. NATIONAL UNIVERSITY OF IRELAND,- GALWAY, IRELAND J.E. Cairnes School of Business and Economics- Marie Curie Postdoctoral Researcher

4. SINTEF -TECHNOLOGY AND SOCIETY, TRONDHEIM, NORWAY- Researcher (Innovation & Development)

5. Institute for Social Studies in Industries; International Operation-Early Career as Geoscientist/ Planner / Analyst: Environmental and Social Impact Studies 

Education:

1. HULT INTERNATIONAL BUSINESS SCHOOL, BOSTON, UNITED STATES-MBA (Strategy; Technology Management & Innovation)

2. NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TRONDHEIM, NORWAY-Dr.Philos (Innovation and Economic Geography)

3. NATIONAL UNIVERSITY OF IRELAND, GALWAY, IRELAND- Post Doc, Industrial Dynamics and Innovation

4. Recipient of EU Marie Curie Fellowship on Transfer of Knowledge - 2007-2010

5. NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TRONDHEIM, NORWAY-Recipient of Norwegian State Fellowship (QUOTA Program), 1999-2001

6. M.Sc in Geography (Remote Sensing & Geographic Information System)

7. (First Class First Gold Medal /Highest Honors)

Prof. Rahul Nainwal

Prof. Rahul Nainwal, currently serving as the Director at UPES Dehradun, has a diverse educational background and extensive professional experience. He holds a Bachelor of Technology degree from NIT Rourkela and has furthered his education with prestigious programs, including the Chevening Gurukul Fellowship in Leadership and Excellence at the University of Oxford, and Executive Education in Strategic Nonprofit Management from Harvard Business School. With a wealth of experience, he has served as the Director at GUS Global Services India Pvt. Ltd. and held the position of Chief Executive Officer at Runway Incubator. Prof. Nainwal's expertise and leadership in various capacities reflect his commitment to academic and professional excellence.

Profile:

1. NIT Rourkela- Bachelor of Technology 

2. University of Oxford- Chevening Gurukul Fellow, Leadership and Excellence

3. Harvard Business School Executive Education-Strategic Nonprofit Management

Experience:

1. GUS Global Services India Pvt. Ltd.-Director

2. Runway Incubator-Chief Executive Officer

Prof. Alessandro Recla's 

• Introducing Prof. Alessandro Recla, a data analytics expert and academic specializing in Statistics, Business Analytics, and Quantitative Methods

• Adjunct Professor at Università Cattolica del Sacro Cuore since 2021 and Academic Fellow at Bocconi University, Università dell’Insubria, and Franklin University Switzerland

• Holds a degree in Economics, Statistics, and Social Sciences from Bocconi University, graduating in 2004

• Brings over 17 years of academic and consulting experience in data analytics, modeling, and marketing research

• Teaches across undergraduate, graduate, and executive programs with courses in Statistics, Tourism Analytics, Applied Statistics, and Forecasting

• Founder of Analytics Arts, a firm established in 2020 specializing in analytics and market research for corporate decision-making

• Recipient of Bocconi University’s teaching awards for both undergraduate (2018) and graduate (2020) programs, based on student evaluations

• Blends research-driven insights with real-world applications, delivering impactful learning experiences in business education and executive training

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Mr. Sridhar Tonse Pai

Sridhar Pai Tonse is a multifaceted professional with a rich background in entrepreneurship, consulting, and education. With a proven track record, he has successfully founded two product companies and lent his expertise to over 200 projects in the wireless sector worldwide. Sridhar's passion for nurturing talent and fostering innovation is evident in his role as a coach, where he has guided over 100 startup founders towards achieving their goals. His industry insights and leadership skills have also been recognized through his involvement in the Telecom Asia Carrier Panel for four years. 

In addition to his entrepreneurial endeavors, Sridhar has held pivotal roles as a product manager and VP of product marketing at several technology startups, where he has demonstrated his strategic vision and business acumen. His commitment to education extends to his involvement in designing the MBA - Tech Management course curriculum at TAPMI, where he is a key member of the four-member team. Furthermore, Sridhar's dedication to education is evident in his role as a faculty member at TAPMI, where he teaches the Prompt Engineering course, imparting knowledge and skills to aspiring tech professionals. Overall, Sridhar Pai Tonse's diverse experiences and contributions underscore his dedication to driving innovation and excellence in the tech and business sectors.

Profile:

1. College of Business- BE.,MBA, Telecommunications Engg., Grad Business

2. University of Mysore- BE.,, Telecommunications Engg

Work Experience:

1. Consultant - Advisor-TAPMI

2. Founder & CEO- Tonse Telecom 

3. Head - Asia Pacific-Dataxis

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Dr. Umashankar Venkatesh

Dr. Umashankar Venkatesh is an accomplished management academic and educational administrator with over 31 years of experience. He has held various leadership roles in prestigious institutions, including Great Lakes Institute of Management, Gurgaon, where he is currently the Professor & Director PGPM. Dr. Venkatesh has a Ph.D. in Management (Consumer Behaviour) and postgraduate qualifications in Management and Agricultural Economics. His areas of expertise include Consumer Behaviour, International Marketing, and Responsible Business. He has published extensively, supervised PhD students, and conducted training programs for various organizations. Dr. Venkatesh is known for his role in setting up several institutions of higher learning in India, collaborating with international universities and promoting research in academia.

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Jean Mathews Iype

Jean Mathews Iype has a diverse educational and professional background. They completed the Stanford LEAD program at Stanford University Graduate School of Business, enhancing their skills in leadership and business. With an MBA in Marketing and E-Business from Welingkar Institute of Management, they possess a strong foundation in marketing strategies and electronic business practices. Their work experience includes roles such as Learning Lead in Business Transformation Services at IBM, where they likely played a crucial role in developing and implementing learning programs to facilitate organizational change. Additionally, their experience as a Proposal Writer at IBM suggests proficiency in crafting compelling proposals to win business opportunities. As a Consultant at Infosys, they likely provided strategic advice and solutions to clients, leveraging their expertise in business and technology. Their internship at Wipro would have provided them with early hands-on experience in a corporate setting, further enriching their professional journey.

Profile:

1. Stanford University Graduate School of Business- Stanford LEAD 

2.  Welingkar Institute of Management- MBA, Marketing and E-Business 

Work Experience:

1. Learning Lead - Business Transformation Services- IBM

2. Proposal Writer- IBM

3. Consultant- Infosys

4. Summer Intern-Wipro

Dr. Arindam Bandyopadhyay

Dr. Arindam Bandyopadhyay is an accomplished academician with a strong background in Corporate Finance. He holds a Ph.D. and M.Phil. in Corporate Finance from Jawaharlal Nehru Vishvavidyalaya and an M.Sc. in Economics from the University of Calcutta. With a focus on academia, Dr. Bandyopadhyay has served as a Professor and Dean of Academic Programs at the National Institute of Bank Management (NIBM). His expertise lies in the field of Corporate Finance, where he has contributed significantly to research and teaching. Dr. Bandyopadhyay's academic journey reflects a deep commitment to advancing knowledge and excellence in the field of finance.

Profile:

1. Jawaharlal Nehru Vishvavidyalaya-Ph.D. & M.Phil, Corporate Finance

2. University of Calcutta-M.Sc., Economics

Work Experience:

1. Professor, Dean-Academic Programme at National Institute of Bank Management (NIBM)

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Meena Barot

Meena Barot is an accomplished professional with a background in marketing and education. She holds a Master's degree in Marketing Management from NMIMS and has significant experience in the field. Her work experience includes serving as the Program Director for Sports Management at KJ Somaiya, where she was responsible for overseeing the development and implementation of the program. Additionally, she has served as a Visiting Faculty member at NMIMS Global Access School for Continuing Education, where she likely shared her expertise in marketing with students. Meena's diverse experience in academia and program management demonstrates her strong leadership skills and commitment to education.

Profile:

1. NMIMS- MMM Marketing

Work Experience:

1. KJ Somaiya-Program Director (Sports Management)

2. NMIMS Global Access School for Continuing Education-Visiting Faculty