CATKing Masterclass Series

Dr. Sorabh Bajaj 
Professor of Practice – Strategy & Entrepreneurship at FIIB, New Delhi

Dr. Bajaj brings 18 years of experience in strategy, business excellence, and consulting across BFSI, Defence, EdTech, and global tech firms. 

He is a certified TBEM Assessor, Lean Six Sigma Black Belt, and PMP, and has worked with Sunstone, Coursera, Tata Advanced Systems, and Unisys. 
He has also taught at Northwestern, UC San Diego, INSEAD, Masters’ Union, and other leading institutions.

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Ms. Jharna Lulla –

• Assistant Professor & Head – Pharma & Biotech Placements, Department of General Management & Placements, SIES College of Management Studies, Navi Mumbai
  
  

• Experienced academician and placement leader with 13+ years of experience in education management and student career development
  
  

• Skilled in negotiation, analytical skills, customer relationship management (CRM), market research, and management
  
  

• Holds a Bachelor’s degree in Economics and Journalism – Jai Hind College, Post Graduation in Monetary & International Economics – Mumbai University, and Diploma in General Management – Welingkar Institute of Management
  
  

• Prior professional experience with Citibank, Wipro, Vidyalankar Group of Educational Institutes, and International School of Management Excellence (ISME), Navi Mumbai

• Leads placement strategy, industry collaborations, career mentoring, and recruitment coordination for Pharma & Biotech management programs

Dr. Anup Kumar Maurya is currently an Associate Professor in the Big Data Analytics Department at the Goa Institute of Management. He earned his Ph.D. in Computer Science (Efficient User Authentication and Key Establishment Protocols for Wireless Sensor Networks & Internet of Things) from the Institute for Development & Research in Banking Technology (IDRBT), established by the RBI, and the University of Hyderabad, India. He holds an M.Tech. in Artificial Intelligence from the University of Hyderabad, a Master's Degree in Computer Applications from Uttar Pradesh Technical University, Lucknow, and a Bachelor's Degree in Mathematics from DDU Gorakhpur University, India.

Dr. Maurya has completed a Faculty Development Program (FDP) on Machine Learning with Business Applications from the Indian Institute of Management, Bangalore (IIM-B). His research contributions include several publications, with a notable Best Research Paper Award at the 2017 International Symposium on Security in Computing and Communication, Manipal, India. He has contributed to innovative mobile banking projects at the Centre for Mobile Banking at IDRBT, Hyderabad.

In addition to his research, Dr. Maurya serves as a reviewer for reputed international journals, including the International Journal of Distributed Sensor Networks, IEEE Sensors Journal, IEEE Access, and the International Journal of Communication Systems. He was also selected as a visiting researcher at the State University of New York at Buffalo, where he worked on biometric-based efficient user authentication protocols at the Centre for Unified Biometrics and Sensors.

How to Crack your MBA Personal Interview for 2026 Admissions

Dr. Ashishek

• Marketing academic with 20+ years of experience in teaching, research, and industry

• Expertise in marketing communications, digital platforms, retailing, and consumer behaviour

• Strong exposure to rural markets and technology-driven consumer decision-making

• Research focus on digital marketing, e-commerce, mobile platforms, and public policy implications

• Published in leading journals including Journal of Advertising Research, EPW, and Journal of Retailing & Consumer Services

• Author of 40+ case studies and simulation games used across Indian and global B-schools

• Conducted faculty development programs on the case method

• International academic exposure as visiting faculty in Finland, France, and UAE

• Alumni of IRMA (PGDRM) and IIM Ahmedabad (FPM)

Prof. Radhika Kiran Kumar

• Assistant Professor (HR) at VBS and Approved Faculty of the University of Mumbai

• Academic expertise in Rewards, Motivation, Employee Satisfaction, Retention, HR Planning, and Gen Z workforce

• Experienced educator teaching Organizational Behavior, HRM, Rewards Management, OD & Change Management, SHRM, Business Research Methods, and Business Ethics

• Active researcher with publications in national and international journals

• Research interests include Talent Acquisition, Reward Systems, Blind Hiring, Generational Factors, and Motivation

• Current research focuses on Motivation & Rewards Systems, Job Satisfaction, Employee Commitment, and Employee Retention

Prof. Narendra Babu B V

• Assistant Professor (Marketing) with 18 years of combined experience across academia (10 years) and industry (8 years)

• Holds a Bachelor’s degree in Mechanical Engineering and an MBA from Rochester Institute of Technology, New York (USA)

• Also holds a PG Diploma in Environment & Sustainable Development (IGNOU) with strong interest in strategy and sustainability

• Completed a Faculty Development Program at IIM Bangalore on Strategy & Sustainability, sponsored by Wipro Foundation

• Currently pursuing a Doctoral Degree in Marketing at Symbiosis International University

• Brings diverse industry exposure through roles as Business Consultant (RIT, USA), Regional Sales Executive (CRI Pumps), Sales Engineer – International Marketing (Fouress Engineering), and Field Officer (Government of Karnataka)

Prof. Surabhi Koul

• Assistant Professor (Marketing) at FORE School of Management with 9 years of academic experience

• Holds a PhD and MBA in Marketing from SMVDU, Jammu

• Teaching expertise in Consumer Behaviour, Retail Management, and Branding

• Active researcher with publications in ABDC-, WOS-, and Scopus-indexed journals

• Presented research at leading international conferences hosted by IIM Ahmedabad, IIM Calcutta, IIM Lucknow, and IIM Indore

• Previously associated with NMIMS Navi Mumbai and BITS Pilani

• Research interests include Gen Z consumption patterns, consumer wellbeing, and technology acceptance

• Consulting interests in Branding, Media Planning, and Customer Success

Garima Chaklader

• Director – Curriculum and Associate Professor (Economics) at Tetr College of Business, leading curriculum design and academic innovation

• Associate Professor at Masters’ Union, with prior experience as Assistant Professor, contributing to institution building and pedagogy

• PhD in Economics from IIM Bangalore, with strong expertise in economic theory, applied economics, and research

• Visiting Faculty at SPJIMR and Delhi Technological University, with broad cross-institutional teaching exposure

• Award-winning researcher, recipient of INSPIRE Scholarship, Mirae Asset Scholar Award, and Best Paper Award

• Published research in consumer behavior and purchase intention, with active contributions to academic scholarship

Aalekh Tripathi,

Co-Founder at Altera Institute and Digiaccel, building next-gen education platforms focused on digital, growth, and marketing leadership

Sales & marketing professional with 6+ years at Hindustan Unilever, spanning FMCG, eCommerce, D2C, and omnichannel growth

Former Marketing Manager – Premium Beauty at HUL, driving digital-first brand building and eCommerce acceleration for Beauty & Personal Care

Led shopper marketing, media investment decisions, and pricing strategy across Unilever’s personal care brands on eCommerce

Strong experience in brand building, D2C, growth hacking, customer development, and omnichannel strategy

IIM Ahmedabad alumnus; recipient of Unilever’s Global Compass Award and Gold Medal for Academic Excellence

Dr. RONY G KURIEN

Dean at ISME Bangalore with 33+ years of leadership experience in business development, education management, training, and consulting

PhD in Consumer Behaviour (Anna University) and MBA in Marketing (Symbiosis) with strong academic grounding

Extensive experience across Indian and multinational organizations in education, international business, and enterprise development

Held senior leadership roles at institutions including XIME Bangalore, Indus Business Academy, Ecole Hôtelière Lavasa, and global organizations such as Australian Trade Commission

Proven track record in setting up and scaling education and training enterprises across India, Australia, the Middle East, and the USA

Expertise in entrepreneurial development, consulting, and institutional leadership

Dr. Anjali Kumar

Program In-Charge & Associate Professor – Healthcare Management at WeSchool with 18+ years of academic experience and prior corporate experience in health insurance

PhD in Health Economics with advanced training in Strategic Management (IIM Lucknow) and Business Analytics (IIM Indore)

Led a paperless claims automation project during her corporate tenure, driving digital transformation in insurance

Holds leadership roles as State President (Healthcare Council Maharashtra, WICCI India) and Member – International Academy of Health & Design (Asia Board)

Represents WeSchool in CII Healthcare Western Region and serves on the HealthAI global working committee

Research focus on Health Economics, Health Insurance, Digital Health, Health Technology, and Entrepreneurship

DR. PALLAVI VYAS

• Professor & Dean – GIBS Business School (Global Institute of Business Studies), Bangalore, with extensive experience in management education, human resource management, and leadership development

• Ph.D., MBA, MSc., B.Sc., with over 14 years of expertise in Human Resource Management, Organizational Behavior, Talent Management, and Strategic HRM

• Leads a student-centric, experience-driven curriculum blending theoretical knowledge with real-world learning through case studies, industrial visits, workshops, guest lectures, project-based courses, and global immersion programs

• Former Deputy CEO – Baroda Management Association, managing corporate relations and executive development programs, with additional experience as visiting faculty at leading higher education institutions

• Teaches and mentors in areas including HRM, Organizational Behavior, Strategic HRM, Performance Management, Leadership, Innovation Management, and Competency Mapping

• Known for a practical and student-centric teaching style, strong commitment to mentoring, and fostering innovative thinking, resilience, and an attitude of gratitude among students

• Drives academic excellence by integrating industry insights and global academic partnerships, setting benchmarks in evolving business education

Prof. Davide Reina

• Associate Professor of Practice – Marketing at SDA Bocconi School of Management, Milan, and SDA Bocconi Asia Center, Mumbai, with extensive experience in innovation, customer centricity, and strategic marketing.
  
  

• Specializes in new business models, circular economy, customer-centric innovation, market strategy, and competition, with industry focus in B2B, automotive, retail, and sustainability.
  
  

• Teaches programs such as Value Delivery (EMBA), Marketing for MBA, entrepreneurship, business strategy, and retail modules across major academic and executive programs.
  
  

• Has delivered executive education, workshops, and consulting projects globally across Europe, the US, and China for leading organizations including Prysmian, ABB, and Pirelli.
  
  

• Recipient of Best Teacher – MBA Programs (2010) and Best Professor – Executive Courses (2012) awards.
  
  

• Author of five books and several articles, and regularly contributes to discussions on innovation and development.
  
  

• Has prior corporate leadership experience as a manager and director in multinational organizations across Europe and China.
  
  

• Holds a Business Administration degree (Magna Cum Laude) from Università Bocconi and an International MBA from Vlerick Business School, Belgium.